Marketing Agency Orlando: Three Reasons You Need Outside Assistance

Duncan Reyneke
Aug 16, 2018 · 3 min read

One of the first questions that comes up when creating a marketing plan is “Do we need to hire an agency or create something in-house?” It’s a fair question: if you’re not from the marketing industry, the whole process can seem sort of mystical and hard to crack into from the outside.

The answer, as it turns out though, is pretty straightforward.

“Go with the agency!”

Don’t believe us? Check out our list of three great reasons to invest in an outside team and find out why a marketing agency Orlando is your best bet for promoting your business, today!

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  1. Less Training

One of the biggest benefits to bringing in outside help is that they’re already trained. You won’t need to vet a group of marketers, assign them roles, manage them while they work and make sure they don’t mess up. There’s no on-boarding, training, or managing when it comes to an agency.

One of the more time-consuming aspects of a hire is the onboarding process. The process of bringing someone new into your company can take months from training to time and goal management.

Agencies bring a whole new element to this relationship: prepackaged professionalism. Every person in a (good) agency already has the training they need to do the best job possible. There is no on-boarding or training necessary, and the management process is done on-site by them.

The ultimate end goal of this is to free you up to do what you actually need to do: run a business.

2. Save Money

Business owners will often first ask about the price difference when considering an agency over an in-house team. And they’re often surprised to hear how much less expensive it can work out.

Not convinced? With the services of a digital marketing company Orlando (for instance), you’ll get some of the following benefits:

  • There’s no pay payroll to calculate taxes for with an independent contractor
  • There’s no need to pay benefits and healthcare costs
  • You’re not paying for the tools needed to run a marketing campaign

Marketing companies, meanwhile, usually only charge your small business a flat rate per month depending on your needs. Without all the extra expenses (which, you’ll need to trust us, can really add up over time), you end up saving a lot of money by going with an agency.

3. Access To A Professional Team

Statistically speaking, the odds of being able to assemble a full team of professional marketers to work in-house for you are actually quite low.

Sure, you might be able to find an ace project manager or maybe a couple of great designers. But is your content creator really going to be the best on the market as well? What are the odds, especially if you’re working within a niche market?

The truth is, unless you’re actually in the marketing industry yourself, you’re not likely to get the complete package by just hiring marketers off the street. And, as we’ve mentioned, even if you do, you’ll need quite the budget to keep them around.

Hiring the services of an agency gives you access to a full team of experts at a fraction of what you’d pay to go in-house. They’ll all have worked on similar campaigns before, each bringing their own touches and insights to your project. They will know what works and what doesn’t (and what has worked and hasn’t for clients in the same industry as yours in the past).

Choosing A Marketing Agency: It Just Makes Sense

Ultimately, marketing agency services trump going in-house on nearly every level. If you’re in the market for, well, marketing on a budget, management, and skills level, there’s really no contest.

And the benefits of effective marketing for a business can’t be overstated.

If you’re looking for marketing agency Orlando services to take your business to the next level, get in touch with Web Daytona, Florida’s leading digital marketing agency, today!

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