Can Decisive Help Grow the next 100 Buzzfeeds?
Today we opened signups for Decisive CoPilot . We’re selecting 100 companies that we think we can significantly accelerate growth in social. Here’s some background of why.
At Decisive we use data science to help brands improve the content they create. One of the companies that we often refer to is Buzzfeed. Their Decisive Score is an 84 which is 79% higher than the average score across the platform.
Buzzfeed is a marvel. They recently announced that every month the content they create garners 5 Billion views. That’s billion with a B. In under 5 years Buzzfeed has surpassed the scale of New York Times, and is closing in fast on CNN.
What’s even MORE staggering is where people engage with their content.
Do your analytics look like this? They should.
What makes Buzzfeed so special? Here’s what we found:
They make people laugh. A lot. In fact, here are the top 10 comments across the posts to their Facebook Page:
We determined that emoji use can be a predictor of sharing. In fact, we found that when 😂 is in any response to a Buzzfeed post, that post performs +22 points better than when 😢 is used.
We also found that they use square images about 25% of the time, which also drives higher performance.
How easy is it to get insights you need to fully leverage social? Turns out it’s really hard.
LAST WEEK Buffer, a startup we admire a ton, penned a piece:
“We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months.”
Buffer’s social referral growth has stalled, and they’re struggling to decipher why. They transparently shared their challenges with their audience. Reactions to the post were a mix of collective head scratching.
Every brand needs to know this stuff, and they will increasingly think of themselves as:
A Cross-Platform, Global Network for [INSERT YOUR NICHE] Content.
The Decisive team’s experience comes out of analyzing +15 billion events daily to optimize mobile advertising campaigns. We recently pivoted our business and we’re working to bring same data-science driven approach to social content.
WE ASKED OURSELVES: How can we scale Decisive to help every brand understand the drivers of their social engagement?
Our first step is to help 100 companies grow faster on social. Enter Decisive CoPliot. This program allows us to actively work hands on with with a few companies to move the needle for them on social. CoPilot members will receive:
- Custom analysis of your industry with graphs and plain english explanations benchmarking you against the good and bad.
- Ongoing actionable recommendations for how you can improve the content you’ve posted.
- Early access to our predictive analytics platform will predict performance of your content before you post it.
- Our team whose sole reason for BEING is to help you improve by leveraging your data.
Sound interesting and/or fun? Well mosey on over to our signup page to learn more.
