The V-Commerce Encyclopedia — A List of Digitally-Native Vertical Brands

The goal of this encyclopedia is to create a compendium of V-Commerce brands, or digitally-native vertical brands (DNVBs). If you’d like to be added, add your brand in the notes or please comment. For purposes of this list, it might be good to observe a $5m run-rate min.

A

AdoreMe
Aloha
Allbirds
American Giant

Away
AYR

B

Beltology
Bevel
BlackMilk
Bonobos
The Bouqs
Brilliant Bicycle
Brosa
Bucketfeet

C

Casper
Chubbies
Combatant Gentleman
Cotopaxi
Cuyana

D

David Kind
Dollar Shave Club

E

Eloquii
Ernest Alexander
Everlane

F

Fame and Partners
Food52
Floyd
Frank & Oak

G

Glossier
Greats
Greycork

H

Harry’s
Honest Company
Hungry Root

I

Indochino
Interior Define

J

Jack Erwin
Jomers
Julep
JustFab

K

Koio Collective
Kopari Beauty
Kuiu

L

Ledbury
LOLA

M

M.Gemi
Mack Weldon
MM.LaFleur
MeUndies
Ministry of Supply
Mizzen & Main
Moment
Monica & Andy
MVMT Watches

N

Noble Brewer
Nootrobox

O

Ora
Outdoor Voices

P

Pact Coffee
Pact Underwear
Parachute

Paul Evans

Pinrose

Primary
Proper Cloth

Proper Cloth

Q

Quip

R

Raden
Ratio Clothing
Rockets of Awesome
Roka Sports

S

Shoes of Prey
Simply Framed
Smart Bedding
Sole Bicycles
Snowe
Stance

Smart Bedding
Sole Bicycles
Snowe
Stance

T

Tea Collection
ThirdLove
Tieks
TomboyX
Tommy John
Tortuga
Tracksmith
TruBrain
Tuft & Needle

W

Warby Parker
Whipping Post

Originally, this encyclopedia called these brands Digitally-Native Vertical Brands, aka DNVBs. As this acronym was cumbersome according to a lot of people including Inc. Magazine, I awaited a better idea from the internet, and one came thanks to Dan Scinto. While it has also been used for virtual commerce, that never took off — so hopefully it sticks here. Thanks Dan.