What are the crucial elements for creating memorable user experiences?

Website usability is one of the important elements that into designing a Website. Innovation and effort are involved in creating and customizing a site. Before we find out those crucial elements of Usability, let’s understand what usability actually means and how it matters in website development.

Usability is basically the ease of use of a website. One could have a large number of competitors, so making a difference becomes imperative and increases the chances of being ahead of their competitors. Hence, improved usability of the website definitely one thing that can help gain that competitive edge.

Over the past decade, people have gotten accustomed to the changing standards in web design. To make a lasting impression on your visitors / customers, we need to build experiences that is more than just a usable website. This does not mean usability has become any less vital. It just creates a basis for a great user experience.

There are multiple aspects related to website usability such as:

Simplicity — The website needs to focus on what’s important and what is really wants its users to know. If the distractions are reduced, the user will be more likely to do what we want them to on the website.

Navigation of the website —This is one of the leading causes why visitors stay or leave a website. After due research — it was found that visitors read website pages in a “F shaped pattern. With this kept in mind, all pivotal navigation elements should be on the left side including the logo.

Consistency — Creating a consistent experience across the entire website helps to keep the visitors at ease and can calmly peruse through the website.

Videos — Videos are a great way to grab attention; plus, videos get users engaged more than websites that just have static images. However, keep in mind that the main purpose of the website is not lost out, and instead emphasizing and reinforcing the particular purpose.

Good information Architecture — A good Information architecture is built by understanding a visitor’s mental models and how they expect us to structure the content on the site. This in turn results in more footfalls and traffic and even conversion rates.

“At the end of the day, Usability is nothing but test, test and test again. Because, usability is something that cannot be achieved overnight.”