Thanks for the post! I love articles with strategy details :)
There is just one missing piece in it: all the information and images are about ADS (sponsored posts) so… did you also publish normal posts (AKA without ads) on the page during the three months?
So… what was the content for “normal” users visiting the page during those months?
As I said in the intro, it was a personal goal I set for myself before starting the experiment.
It was based on several factors, mainly: