a brief manifesto of my [current] digital philosophy.
Digital is dead. What has replaced it is something more tangible, more personal. When a disease is localized to a population it is an epidemic, and when it becomes ingrained into the entire system, it is endemic. Using this terminology, the digital age began as a localized permutation of technology, that is, the experience was tied to a particular device and when that device died the digital experience ended. With the internet and the “cloud,” digital experiences have become agnostic to the hardware. When one platform dies the experience lives on in the next device — no longer localized — digital experiences have become endemic to the larger networked system.
Inter-digital. When digital becomes integrated into the system, it becomes apart of more than just platforms and networks — it becomes an appendage of the person who interacts with it.
This personalization of the digital experience is why Facebook, Twitter, Instagram, et cetera, are globally popular… and addictive. They have created a place for user generated content to live and breathe —these networks prey on individualization and narcissism to proliferate the constant stream of noise needed to be deemed a viable financial investment. In this reliance on the consumer generated content, we have all heartily joined in production. Theatre that gratifies…
