Curved Smart TV Market - A Global and Regional Analysis: Focus on Region, Country-Level Analysis, and Competitive Landscape

Paul J. Fleming
6 min readJun 19, 2024

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The global market overview of the "Curved Smart TV Market" provides a unique perspective on the key trends influencing the industry worldwide and in major markets. Compiled by our most experienced analysts, these global industrial reports offer insights into critical industry performance trends, demand drivers, trade dynamics, leading companies, and future trends. The Curved Smart TV market is projected to experience an annual growth rate of 11.1% from 2024 to 2031.

Curved Smart TV and its Market Introduction

A Curved Smart TV is a television set with a curved screen that provides a more immersive viewing experience by wrapping around the viewer's field of vision. The purpose of a Curved Smart TV is to enhance the viewing experience by reducing glare, reflections, and distortions, as well as to create a more cinematic feel.

Some advantages of Curved Smart TVs include a wider field of view, increased depth perception, improved contrast, and reduced screen distortion. These features make watching movies, sports, and other content more enjoyable.

The Curved Smart TV Market is expected to grow at a CAGR of 11.1% during the forecasted period. This growth can be attributed to the increasing demand for high-quality viewing experiences, technological advancements in display technologies, and the rising adoption of smart home devices. Overall, the popularity of Curved Smart TVs is expected to continue rising in the coming years.

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Curved Smart TV Market Segmentation

The Curved Smart TV Market Analysis by Types is Segmented into:

Below 60 inch Curved Smart TV60-70 inch Curved Smart TVAbove 70 inch Curved Smart TV

The types of curved smart TVs can be classified based on their size, such as below 60 inch, 60-70 inch, and above 70 inch. The smaller sizes are more suitable for smaller living spaces, while the larger sizes offer a more immersive viewing experience. These different sizes cater to the varied preferences and needs of consumers, thereby boosting the demand for curved smart TVs in the market. The availability of a range of options in terms of size helps to attract a wider customer base and drive sales in the curved smart TV market.

The Curved Smart TV Market Industry Research by Application is Segmented into:

Home UsePublic Use

Curved Smart TV offers an immersive viewing experience in both home and public settings. In home use, the curved design provides a more natural field of vision, enhancing picture quality and reducing glare. In public use, the curved screen can be more easily viewed from various angles. The fastest growing application segment in terms of revenue is in home entertainment systems, as consumers seek to replicate the movie theater experience at home. Overall, the curved smart TV is revolutionizing the way we consume media, creating a more engaging and visually stunning viewing experience.

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Curved Smart TV Market Trends

- OLED and QLED technology: Curved Smart TVs now feature advanced display technologies like OLED and QLED, providing brighter colors and sharper contrast for a more immersive viewing experience.

- Curved gaming monitors: With the rise of gaming culture, Curved Smart TVs are catering to gamers with features like low input lag and high refresh rates for a more responsive gaming experience.

- Minimalist design: Curved Smart TVs are now adopting sleek and minimalist designs, with thin bezels and a slim profile to blend seamlessly into any living space.

- Voice control and AI integration: Curved Smart TVs are incorporating voice control features and AI integration to enhance user experience and offer personalized content recommendations.

- 8K resolution: Curved Smart TVs are pushing the boundaries of picture quality with 8K resolution displays, providing unparalleled clarity and detail in images.

The Curved Smart TV market is expected to continue growing as these trends drive innovation and cater to evolving consumer preferences for a more immersive and seamless viewing experience.

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Geographical Spread and Market Dynamics of the Curved Smart TV Market

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The Curved Smart TV market in North America is driven by the increasing demand for advanced technology and immersive viewing experience. In Europe, countries like Germany, France, U.K., Italy, and Russia are witnessing a growing trend towards curved TV sets. In Asia-Pacific, major markets like China, Japan, South Korea, India, and Australia are experiencing a surge in sales due to rising disposable income and technological advancements. Latin America, Middle East, and Africa are also showing significant growth potential for curved smart TVs.

Key players in the global market include Samsung Electronics, LG Electronics, Sony, Panasonic, Sharp, Toshiba, Hisense, TCL, Skyworth, Changhong, Konka, LeTV, Philips, Xiaomi, and Haier. These players are focusing on innovative designs, advanced features, and competitive pricing strategies to capture a larger market share and drive growth in the industry.

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Growth Prospects and Market Forecast for the Curved Smart TV Market

The Curved Smart TV Market is expected to witness a CAGR of around 12% during the forecasted period, driven by innovative technologies such as OLED and QLED displays, as well as increasing consumer preference for immersive viewing experiences. One of the key growth drivers for the market is the increasing demand for large-screen TVs in the home entertainment segment, coupled with the growing popularity of streaming services and online content consumption.

To further boost growth prospects, manufacturers can focus on deploying innovative strategies such as introducing more affordable curved TV models, expanding distribution channels, and enhancing the viewing experience through features like high refresh rates and HDR support. Additionally, incorporating voice control and AI-powered recommendations can also attract tech-savvy consumers looking for smart features in their TVs.

Trends such as the rise of 4K and 8K resolution displays, as well as the integration of smart home technology, are expected to drive further growth and adoption of curved smart TVs in the market. By staying ahead of these trends and leveraging innovative deployment strategies, manufacturers can capitalize on the growing demand for immersive viewing experiences and drive the growth of the Curved Smart TV Market.

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Curved Smart TV Market Competitive Landscape

Samsung ElectronicsLG ElectronicsSonyPanasonicSharpTOSHIBAHisenseTCLSkyworthChangHongKONKALetvPhilipsXiaomiHaier

In the competitive curved smart TV market, Samsung Electronics, LG Electronics, Sony, Panasonic, Sharp, TOSHIBA, Hisense, TCL, Skyworth, ChangHong, KONKA, Letv, Philips, Xiaomi, and Haier are some of the key players.

Samsung Electronics has been a dominant player in the market with innovative technologies, such as QLED and MicroLED displays. LG Electronics has also been a strong competitor, focusing on OLED technology and smart features. Sony has a strong presence in the high-end segment, while Panasonic and Sharp are known for their quality displays.

Among these players, Samsung Electronics, LG Electronics, and Sony have shown strong revenue figures in the past years. Samsung Electronics reported a sales revenue of $221.58 billion, while LG Electronics had a revenue of $53.91 billion. Sony also had a revenue of $77.18 billion.

Innovative market strategies have been key to the success of these companies. Samsung Electronics has focused on creating comprehensive smart home ecosystems, while LG Electronics has emphasized AI and voice control features in their TVs. Sony has leveraged its strong brand reputation to target premium customers.

Looking ahead, these companies have significant market growth prospects as the demand for high-quality smart TVs continues to rise. With advancements in display technology and connectivity features, these players are poised to capture a larger market share.

Overall, the curved smart TV market is highly competitive with key players like Samsung Electronics, LG Electronics, and Sony leading the way with their innovative technologies and market strategies.

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