What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phone, display advertising. Digital marketing is a system that generates loyalty for your services or brand using digital medium such as social medium such as social media. As a makeup artist, you are the core of your business. You are the only one who can ensure that each and every aspect of your makeup business is functioning smoothly. It may include numerous things like, building profiles, bidding on jobs, bookkeeping, collecting testimonials, working with many clients on the same time and more importantly you have to market your online makeup business. The most difficult part of being makeup is to market your business. You can promote your online freelance business by using various method of promotion to spread the word about your businesses in a positive manner to attract more clients.

If you’re doing full-time makeup artistry then your livelihood solely depends on your abilities. Even if you are providing makeup artist services part –time, the more diligent you are in promoting your business right now, the sooner you will be able to make the leap to becoming a full-time makeup artist. Therefore by implementing these tips, you may develop a steady stream of income as a makeup artist. Before reading and implementing these tips you should keep in mind that marketing of business is lengthy and require consistent efforts. You can also implement additional ideas or tips to promote your business because it is always better to over-promote.



Bookmarks

If you are doing online makeup jobs or you own a beauty parlor, business bookmarks are worthy for both types. Rather than making simple business cards, you have to create business bookmarks; you can insert them into makeup and beauty relevant books in libraries. You can also insert your business bookmarks in new book at any book shop. On your business bookmarks you should include best from portfolio shot, your business phone numbers and address. You can enjoy the real benefits if you can insert bookmarks into bridal makeup books, wedding craft books and into wedding planning books, books about prom, modeling, etc.

Film YouTube Videos

Nowadays millions of peoples search on YouTube for beauty advice, makeup tutorials and reviews. You can develop your following for your makeup business by creating high quality makeup tutorials, reviews and giving tips to combat common issue. When you are going to create your video tutorials you should keep these points in your mind. Always use good lighting, speak clearly, use high quality video camera instead using of your computer camera. In addition to posting videos, you can make partner on YouTube if your videos are popular, it’ll be an effective way to supplement your income while still following your passion in makeup.



Join Different Freelance Forums

Nowadays there are countless platforms for doing jobs online, for continuous flow of jobs you should have to join different freelancing websites. You can find many makeup artists online who may offer you to work together. These kinds of websites are usually used by creative professionals. You can build your own network with talented professionals in your area and can work together to develop all of your portfolios simultaneously. Freelance websites can get you connected with models and interested clients.



Create a Website

Today it is significantly important to every kind of makeup artist to create a website to showcase your work, and other pages displaying your bio and rates. If you can create a reservation system in your website, it may bring more clients for you. You may very well lose potential clients to the competition, if you don’t have any website.



Write a Blog

Creating a website for your business is not enough, in addition to this, blog is also very important for your business. It is one of the most effective ways to promote your freelance jobs. You can write blog post about your previous jobs and coming jobs, you can include photos of the process/clients if possible; you can also post tutorials and reviews. You should write your blogs in a professional voice as this is avenue in which you promote your business, rather than rant about your everyday life.



Wear your Work

In fashion industry self-promotion also play a vital role in successful business, every time when you leave your home, do your makeup in a professional, interesting and awe-inspiring manner. People will begin to approach you to complement you on your makeup. You should take this opportunity to inform your admirers that you are a makeup artist and hand them a business card.



Network with Other Makeup Artist

In every business network with other professionals always bring more business and information. Just like any other field, networking with other makeup artists can open the door to you receiving their overflow and vice versa. Whenever your makeup artist acquaintances have too many clients contacting her for work, they will refer them to you instead of turning them away altogether.



Participate in Social Media

Today there is great change in digital marketing, now you must have to build social network because social networking is one of the most effective ways to spread the word about your makeup business. You can promote your makeup business on YouTube, Twitter, Facebook, Myspace, Instagram and many others. The best way of promoting your business is to offer different kind of discounts and package deals, sending a link of your blog posts or video on YouTube, you can also update your fans on the current happening of your makeup artist business.



Form local Alliances

You can form local alliances for the promotion of your makeup business. Local alliance can be very profitable for both partners. For alliances you don’t need to do any difficult thing. You just need to visit relevant business like bridal shops, bakeries and wedding planners, accessories shops and cosmetic shops, and ask them to pass out your business information if they have a bride that is yet to hire a makeup artist. In exchange, you can offer a commission or you can pass out their information to your clients. Both options are equally attractive to complementary businesses as they both result in additional revenue for the shop.



Ask Your Current Customers for Referrals

You can offer your clients a discount coupon for every new client that they refer to your business. These types of offers are observed more effective rather than any other marketing method. If you feel as if you’re losing money by offering such a discount, you can choose to totally skip this tip or alter it to your liking. Finding online makeup jobs are always a difficult task, but in any case it is better to build up following slowly for your business by implementing proven methods than to take out loans or spend thousands of naira to find work, that may or may not positively impact your makeup artistry business. Remember, you’re running a business – it’s up to you, and only you, to ensure that you receive a steady stream of clients in order to make your business a success.

The makeup industry is designed and shaped by the changing needs and demands of the consumers. And it is not only about looking beautiful. People are becoming more and more concerned about their skin‘s health, blame it on the environmental conditions to start with. The demand for best quality cosmetic products keeps surging. And, Thanks to the internet, the makeup industry is booming like never before. Consumers can order a product of their choice from anywhere around the globe.

In the early days, makeup trends were driven by celebrities but those days are long gone. Almost 82% of women agree that social media drives the trend.

Having a high-quality is a must for moving your makeup business forward but it doesn’t end there.

Before we proceed, let me tell you who we are and what we do? We are a digital marketing company for Bangalore makeup artists and we help them create their brand online.



Importance of Creating Yourself as a Brand Today

Taking your Makeup business online is the smartest thing you can do today for growing your business. With more and more mobile shoppers today, businesses are taking advantage of it and gaining maximum profit. People hardly surf the internet from a desktop these days and hence, the increase in mobile sites, stores and Facebook pages. By creating a strong online presence through mobiles, either by creating a Facebook Page, sharing your website on social media, or by developing a mobile store for your makeup business, you can make strong and unique brand awareness. You can let people remember you. Also, engagement can be done on a daily basis with the customers generating sales.



Get a website

A website is like the face of your business. It works as a portfolio that can either attract clients or keep them away. Hence, a well-designed website loaded with useful information is necessary for boosting your business. It will not pinch your pockets and the amount you spend on building it can be gained back within no time. Contact us for more information.



Get an active Facebook page

Facebook is the ultimate platform to showcase your brand and reach out to targeted audience. You can get pictures of your clients along with your works and get them listed. Remember, you are missing out on a lot if you aren’t making proper use of Facebook for marketing. Invest some cost in the social media platform and garner likes, you will not regret the choice.



Get a blog

Create a blog containing useful information in your niche and get it linked to your website. Keep updating fresh contents like Makeup Tips and do more by sharing it on Facebook. Your followers will eventually keep increasing.



Google Ads

One of the quickest ways to get returns online is Google Ads. You can spend some amount and time in it if you want to see results from Day 1. It has worked for everyone and you are not an exemption.



SEO for Makeup Artists

Google Ads are shortcuts to garnering leads but going by Google terms, you will have to pay every time someone clicks on it. To make up for your loss and gain double, plan for SEO. It allows you to rank your page on top. You can reach out to an SEO expert in your area. To get it done properly, it will take around 7 to 8 months. In case you can’t trust anyone on it, we are ready to help you.



Facebook Ads for Makeup Artists

Facebook Ads can get you lots and lots of clients in a short time if you target your audience well. Unlike AdWords, Facebook Ads are targeted towards the interests and demographic of the users providing added advantage. The audience is massive which will definitely include your customers and you don’t have to pay a huge sum to advertise on Facebook.



How expensive is Digital Marketing for makeup artists?

Do you think digital marketing for makeup artists is costly?

The answer is, it is not expensive at all, if you compare it to the investment you will have to make in case you opt for TV ads or newspapers. And also, by choosing digital marketing, you are choosing a wider and more targeted audience. All you need is a proper strategy to grow your makeup business. Are you ready for a wider audience? There are countless people out there who are willing to be your customers. Don’t be stuck with a limited audience. Take action now and make them yours.