I love new immersive media we can experience thanks to technology.
I took my son to Australian Museum on Sunday. “Spider — Alive & Deadly” exhibition featured several of those immersive spaces; one you can walk on where spiders, projected on the floor, run away as you walk around; one where your silhouette projected on a wall that looked like a cave and in a few moments you had virtual spiders crawling all over you.
These are all good fun. They communicate their purpose clearly and most of them do not require any training, you just figure things out by trying.
Then there was a stall that looked like a mirror. Except it was not.
It had a camera and a screen that acted like a mirror.
You could then select one of three faces from the bottom of the screen to “face-swap” — project http://yournextchapter.com.au/.
That little girl who could not read yet danced in front of that “mirror”, made some funny faces. Then she reached out, pushed a button and suddenly her face changed. She screamed and ran away to her daddy.
He did not see what happened, why she was so scared. He did not quite understand her resistance as he was approaching this stall and she kept on pulling his hand to stop him from getting any closer.
She was too young to understand this technology. She most definitely has never seen anything like it. This is quite new to all of us. Adults too. Our experiences with technology can please us and terrify us…
In the age of technology, the tech is getting more personal with us. Good user experience is more important than ever.