Good practices for facebook chatbot for digital news publisher
Feb 25, 2017 · 1 min read
Ever since Facebook opened its Messenger platforms, brands have been quick to launch their chatbots and build their presence.
Even though facebook drives a significant share of impressions for digital news publishers, they have been kind of slow in investing on messaging chatbots. I shared my arguments on why messaging chatbots make perfect sense for news publishers.
For news publishers who have decided to take the first step and started building chatbots, next step is to offer a good user experience.
Here are some good practices to help you achieve this goal:
- Share images, videos, text as much as possible
People don’t share web page links to each other when they talk on messaging apps. They share image, videos and text (filled with emojis, of course). There’s no reason why your chatbot shouldn’t do the same. - Focus on facebook instant articles
If, however, your chatbot must share a web page link with a user, always prefer instant article. Messaging is all about convenience and speed. Experience of opening an instant article is vastly superior to opening a web page. - In-app webview is not your enemy
Messaging interface is not the best way to interact with a user for all the cases. For example, it’s make much more sense to use a webpage for multiple user inputs than to use a messaging interface. There’s a good reason why messenger SDK offers in-built webviews support. Use it.
