A lot can happen in a year. And a lot did. It was a total 180 degree shift for me when I moved to Together. Now that I have completed a whole year, I feel like time has played its tricks on me. This year has been that of many…

PS: The list — espcially SaaS and Global OSS is not comprehensive. Do drop a comment to get names added. :) Thanks, Dushyant

We are coming to an end of our Go-To-Market series. We covered go to market strategies for different motions, i.e 1) Founder led sales, 2) Product led sales (PLG), and 3) Developer Tools. …

In the previous editions, we got a sneak peak into how Founder Led sales and Product led growth models work. But there is this segment that is developing rapidly in the shadows — Devtools and Devops. I am not a technical writer neither do I have ever directly worked in…

We spoke about how to approach Founder-Led Sales before you hit PMF in the last edition. But what if you have a product that sells itself? Yes, we are talking about the hype of the town — Product Led Growth motion. How does one approach this? What tools would you…

If you’ve sat through enough webinars during the pandemic, there is one question that always comes up whenever the zero to one journey is being discussed for startups. And more often than not, founders ask this question, “When do I hire my first sales person.” The answer is usually subjective…