Thanks for writing the article, Julie. I wholeheartedly agree with the sentiment that principles are important and, if at all possible, should come before visual design.
In the early days of Medium, during a redesign we codenamed “cocoon,” we approached the design process differently than we had before. We wrote down design…
For the love of type.
A perspective into the world of design through five simple questions. The questions: https://medium.com/5-design-questions/3d0e130b905a