Google analytics — user behavior 分析

what to analyze 
大家從哪裡進來,在網站完成了什麼,最後在哪裡離開

  • accquistion on different channels
  • Behavior > Site Content > Landing Pages
  • Behavior > Site Content > Exit Pages.
  • social>landing pages
  • Behavior > Site Content > Content Drilldown.
    a.story 。
    b.what are some key pages are missing 。
    c.hypothesis of different customers in their user flows 
    (new/new in trial/middle in trial/paid in trial) (action&avg time on site)
  • Conversions > Goals > Goal Flow
    a. did they set up the goal realted to business goal ?
    b. Set up macro & micro goal to increase the conversion
  • Mult-channel report
  • Behavior > In-Page Analytics

ref : http://coschedule.com/blog/google-analytics/

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