life in 2016
the story will be shared whenever I experience , think and stumbled in life .
Google analytics — user behavior 分析
what to analyze
大家從哪裡進來，在網站完成了什麼，最後在哪裡離開？
- accquistion on different channels
- Behavior > Site Content > Landing Pages
- Behavior > Site Content > Exit Pages.
- social>landing pages
- Behavior > Site Content > Content Drilldown.
a.story 。
b.what are some key pages are missing 。
c.hypothesis of different customers in their user flows
（new/new in trial/middle in trial/paid in trial) （action&avg time on site） - Conversions > Goals > Goal Flow
a. did they set up the goal realted to business goal ？
b. Set up macro & micro goal to increase the conversion - Mult-channel report
- Behavior > In-Page Analytics