Google analytics — user behavior 分析
what to analyze
- accquistion on different channels
- Behavior > Site Content > Landing Pages
- Behavior > Site Content > Exit Pages.
- social>landing pages
- Behavior > Site Content > Content Drilldown.
b.what are some key pages are missing 。
c.hypothesis of different customers in their user flows
（new/new in trial/middle in trial/paid in trial) （action&avg time on site）
- Conversions > Goals > Goal Flow
a. did they set up the goal realted to business goal ？
b. Set up macro & micro goal to increase the conversion
- Mult-channel report
- Behavior > In-Page Analytics