Nothing in nature that is alive stays stagnant. Plants, vegetables, fruits, trees — they are either growing or they’re dying.
The same is true with you and I. When we stop growing, we start dying. I’m not talking about physically, I’m talking about the very fabric of our being — the internal stuff that’s much harder to quantify and monitor.
When you stop growing intellectually, creatively, professionally, spiritually or in any other area of life, that area immediately begins to die.
The scariest thing about this though is that nobody intends to stop growing in the important areas of their life. Nobody says to themselves “I’m really tired of growing intellectually so I’m going to stop learning things.”
No, what’s more likely to happen is that you or I will subtly and unknowingly fall into the trap of:
If it ain’t broke, don’t fix it.
I hate that phrase. Everything about it makes my blood boil — aside from the lousy grammar.
If something is working — make it better. If your results are incredible, improve them. If your success rate is as high as it can be, find a way to do more of that.
Growing is an intentional pursuit and it’s very easy to slack off or put on the back burner. It’s easy to get comfortable where you’re at and think you’ve got everything set.
If you want to grow, you have to be intentional about it.
That’s why I believe we’re in an amazing point in culture and technology. There are so many learning opportunities around us. If you have internet access, there is no excuse for not growing.
We’re in a digital revolution of online learning with a big emphasis on educational courses, webinars and various types of content like never before.
If you want to accomplish things — things that really matter — you need to be continually growing. Invest in yourself and keep moving forward.
Never believe you have fully mastered anything, because the world is constantly changing. The minute you think you’ve arrived is the minute you’ve begun to sink and the world begins passing you by.
If change scares you, get over it. Life is change. If you’re growing, you’re changing. Period.
But Dustin, you can’t teach an old dog new tricks!
That’s another phrase I loathe. And don’t call me butt Dustin.
Old is a mindset more than it is a physical state of being. It’s an excuse; a self-imposed permission to do less and be less than you really are.
Keep learning. Keep growing. Keep mastering yourself — you are the only person in this world you need to beat.
You don’t need to prove anything to anyone, you just need to be the best you that you could possibly be.
Why I’m Fired Up About This
Firstly, I have an insatiable need to be growing at all times. I hate feeling like I’m not pushing myself or learning something every day.
Secondly, I love helping other people grow. Teaching, they say, is the best way to learn something — so maybe this is just an extension of the first part.
Over the last month or so my partners and I have been trying to find ways to help more people get unstuck. We see great people struggling with things that are keeping them from getting where they need to be.
So we decided to do something new. As a digital agency, we mostly do consulting on a client-by-client basis. And a lot of times we can see that it’s merely a matter of educating them about a handful of things and walking them through some basics.
Because of this, we built our first course offering, which we’re calling the Digital Marketing Academy.
And we’re super excited about it. This will open up the door to those who just need some no-nonsense training to get them to the next level in their business.
Seek out growth opportunities
Whether you’re a small business owner, a freelancer, or working at the local grocery store with ambitions of someday jumping out on your own into the world of entrepreneurship — seek out opportunities to grow.
Find those people who inspire you and push you to be more. Find websites, resources and content that will help you learn how to get to where you want to be one or five or even ten years from now.
And if you never grow, you’re already dead.
Be alive. Grow & thrive.