World Wide effect for HTTP Web Publishers and Users
Those who have been sitting on the fence about upgrading to HTTPS now need to hop off the fence and upgrade. As of July 2018 Chrome browser will begin warning all users of an HTTP website that the website is an insecure site. This is done with the goal to move the web towards a secure HTTPS web.
Web hosts are worried about the effect this could have on their websites if users are concerned about the “insecure site” warning which will pop up in a Chrome users address bar. These changes are estimated to affect nearly fifty percent of internet users worldwide. If users are concerned about the not secure warnings they are more likely to stop visiting the website. With less visits to a website the site’s bounce rate, advertising impressions, affiliate clicks, and eCommerce sales will be negatively altered and leave lasting impression on future users of the website.
This new change, though its effects could negatively influence many websites, it will help make websites more secure for users. This announcement was firm about the goal to warn users about insecure sites. Although this might seem like a hurdle for website hosts to jump over, it is all done with the user’s best interest in mind.
The top three most prominent countries which will be affected are South America (74.04 percent of internet users), Mexico (68.15 percent of internet users), and Israel (66.77 percent of internet users). Other countries, projected to be affected by this change, are Spain, Asia, Russia, Africa, USA, Canada, India, United Kingdom and Australia.
While many web hosting providers have been hesitant to switch because of technical or monetary excuses there are many web hosts who already provide HTTPS certificates. These certificates to upgrade to HTTPS are of no or little cost. Thus, making money no longer a valid excuse for web hosts to not upgrade.
As for the technical concerns, a web host must outweigh the pros and cons with losing part of their web browsing audience due to the “insecure website” notifications or small changes of having technical difficulties. Most web publishers are hesitant about this because there are mixed content issues, which is where a secure web page links to a web page asset using an insecure URL. If there is an insecure URL being used, this defeats the purpose of the HTTPS upgrade and makes the website less credible.
Many companies are worried about losing their browsers and in turn also losing their
Each of these factors must be considered, but it is clearly the best choice to make the simple and cheap change to HTTPS in order to avoid many of the poor consequences of not upgrading. This is no longer a consideration for just eCommerce websites, but to all HTTP sites.
Overall, the wide reaching effects of this change will secure the web. However, if web publishers fail to secure their web pages by upgrading to HTTPS there are possibilities for decreases in revenue, affiliate clicks, amount of users, and advertising impressions.