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Robyn Tippins

803 Followers

Robyn Tippins

Robyn Tippins

Community

1 story

A simple visualization comparing value creation and value capture metrics. The value creation metrics (community sentiment, content engagement, open source contributions, user-generated content, and relationships fostered) are listed inside a green box with a checkmark underneath them, while the value capture metrics (traffic, conversions, downloads, new users, sales pipeline, and product usage) are listed in a red box with an “X” underneath them.
Robyn Tippins

Robyn Tippins

803 Followers

Community Mgr. since 96'. Co-Founder @MariposaInt. Author Community 101 (http://amzn.to/commty101 ). Formerly at @yahoo, @current, @rww, @GetSatisfaction, @aol.

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