Buying Debt Settlement Leads: How, When & Where To Buy

Debt settlement is a rapid growing industry that has been around for decades. With student debt and national debt hitting all-time highs, it’s no wonder why more and more consumers are turning to debt settlement companies for help with their debt. How can your debt settlement company generate enough leads to get to the next level and capitalize on the growing market?

Fortunately, as with any business, generating leads can be simple — notice I didn’t say easy. If it were easy, everyone would be doing it. Generating more debt settlement leads can be achieved through multiple marketing and advertising strategies.

1. Search Engine Optimization (SEO)
2. Pay Per Click Advertising (PPC)
3. Email Marketing
4. Public Relations
5. Direct Mail Marketing
6. Live-Transfer Lead Buying
7. Email Lists Buying
8. Traditional Media Marketing
9. And so forth,

The opportunities are virtually limitless, it’s more about finding, implementing, optimizing and managing a strategy that coincides with your marketing plan and budget.

Debt settlement has been around for some time now, almost everyone has tried Facebook, most have failed. Many debt settlement companies are turning toward buying leads from qualified lead providers, however, this is not always the best option. Yet, as with anything there is a right way and a wrong way.

Here’s how to effectively buy debt settlement leads for your business.

Effectively Buy Leads For Your Debt Settlement Company

Lead buying has proven to be an effective mechanism for business expansion and profit. By buying direct leads rather than focusing on other methods of customer generation, debt settlement agencies have the potential to benefit with a fraction of the effort and cost significantly. Because consumers are continually seeking help with financial and debt issues, debt relief businesses can considerably benefit from a successful lead campaign. However, with any campaign, comes complications and obstacles, which is why it is important to take precision and caution when forming a campaign or your company.

Before engaging a lead agency, It is important to take a step back before taking a step forward. By this, we mean that you must first assess your own company before jumping to find a lead company. Review your company and its products or services. Review your current marketing plan; where it works and where it doesn’t. Finally, review your ideal customer- what type of individual would you like to work for?

After recognizing your company’s assets and pinpointing your customer’s needs, you can move on to investigating other companies. Lead companies, to be exact. There a hundreds of marketing firms out there looking to become the middleman in your business, so it is important to file through the options to find your greatest opportunity. Lead agencies that focus specifically on taxes are obviously most important, but if your business is specialized, it may be just as vital to seek a specialized lead generation network. When doing research, keep an open mind and investigate all options. Document your efforts and organize your findings, and ultimately make a decision on who you believe will best suit your lead generation needs.

Now that you’ve got your top companies- engage them. Call the agencies and get a feel for their work. Ask questions and formulate opinions. Remember, you owe nothing to anyone at this point- it is important to stay focused and become disengaged by any potential pressure that may be placed upon you. After contacting the companies, do some more research and when you believe that you have recognized a quality source- make a deal. Most lead networks will prearrange set costs per lead or per click. Be sure to have all guidelines spelled out beforehand to avoid any unnecessary legal problems.

Once a deal is made, track the results. A lead campaign might as well be useless if it is not effectively followed through with. It is important to track all new leads and the business that they bring to the company. How many leads are you generating? How much are you paying for each lead and how much, on average, is a lead returning to you? Of course, if you are seeing more money go into lead generation than come from it- it’s time reassess.

Lead buying should be an effective way to build a customer pool. If your lead buying campaign has proven to be unsuccessful, you may need to step back and review the process. In the end, leads may not close for one of two reasons- either you or the lead company, has been ineffective in attracting the right customer. If it proves to be on a lead company’s end- get out as soon as you can. However, if the problem seems to fall within the structure of your own company, reevaluate your selling strategy immediately.

Top 5 Benefits Of Selling Debt Settlement Leads Through A Network

Looking to effectively monetize debt settlement leads generated through your website? Lead networks are a central destination that connects buyers with sellers of various sizes and backgrounds. These networks can ensure that your leads go to the company that can best help your leads. By having connections with companies that can service a wide variety of problems, you can ensure your profits will be maximized.

With two sides to every equation, lead networks bring together buyers and sellers. The sellers of the debt settlement leads are the marketing experts while the buyers are the experts at servicing these leads. Debt settlement lead networks aim at helping create efficiencies for both lead buyers and lead sellers. Let’s look at how selling debt settlement leads to a lead network can benefit your company.

1) No need to find buyers- Having trouble finding reliable buyers or buyers that can service all your leads? Lead networks can provide just that. Lead buyers like using networks to buy leads because it cuts down on their administrative costs of dealing with multiple sellers. The lead network will ensure that your leads get send to the best fitting company.

2) No need to directly deal with companies- If you own a website that produces debt settlement leads, it is in your best interest to have a middle man deal with the lead companies on your behalf. This can save you time on billing the customer and dealing with returns while negotiating the best price for your leads.

3) No exposure to competition- If your company has set itself apart from the others, selling leads to a network will ensure confidentiality from competition. You have to realize that if you sell directly to debt settlement companies and your leads are valuable, the debt settlement company will want to mimic what you are doing and compete directly against you which will eventually reduce your overall margins. Keeping your website confidential and out of the eye of competitors is important to ensure long term profits.

4) Useful tools & technology- A good lead network has technology that makes it easy to quickly run reports and see the leads that were generated. This can help your company focus on marketing while allowing the lead company to handle the technology.

5) Increase profits — Lead networks can increase your profits by providing you access to high converting banner ads and landing pages.

Selling debt settlement leads to a lead network has the potential to reap multiple benefits. These networks are set up in a win-win manner to optimize lead seller and lead buyer profits.