PinnedDivya GuptainMarketing in the Age of DigitalWho’s Zooming Who?Quarantine has changed the way people communicate with others. With the increased number of imposed lockdowns, the world has seen a…Apr 5, 2020Apr 5, 2020
Divya GuptainMarketing in the Age of DigitalSTORY OF THE CHATBOT WITH A STETHOSCOPE AND A LAB COAT!How many times have you come across the suspicion that the person trying to solve your problem is after all not a ‘human’?May 8, 2020May 8, 2020
Divya GuptainMarketing in the Age of Digital5 Key Things To Keep In Mind Before Going DigitalIn this era, there is no marketing without a digital strategy.Apr 23, 2020Apr 23, 2020
Divya GuptainMarketing in the Age of DigitalData Helps Remove Bias, But What About Algorithmic Bias?As marketers, we learn the importance of data every day and are surrounded by it every waking hour. We are data-obsessed…Apr 19, 2020Apr 19, 2020
Divya Gupta‘Devil lies in the details’ they said! Is It True? Let’s Find OutMarketing is often considered the pathway to increase your sales. But what we miss out is that the devil lies in the details of marketing…Apr 12, 2020Apr 12, 2020
Divya GuptainMarketing in the Age of DigitalLet’s Couch-ella The Bud Light WayBrands are having a hard time adjusting to the new reality of life under quarantine in the midst of this global coronavirus pandemic…Mar 29, 2020Mar 29, 2020
Divya GuptainMarketing in the Age of Digital‘Quarantine and Chill’ With NetflixCustomer journey is the roadmap of all the experiences and touchpoints a user goes through while interacting with any brand…Mar 18, 2020Mar 18, 2020
Divya GuptainMarketing in the Age of DigitalHeineken Has Something On Tap For EveryoneNearly 4 out of 5 millennials globally have reported that they prefer experimenting with different brands and drinks…Mar 8, 2020Mar 8, 2020
Divya GuptainMarketing in the Age of DigitalEven this alcohol’s website knows how to have a good time!The spirits industry is blooming. With the substantial rise in alcohol consumption…Mar 1, 2020Mar 1, 2020
Divya GuptainMarketing in the Age of DigitalFascinated by the Fascination TestEver since I was a child, I loved taking online tests and even more loved the results afterwards. The first test I ever took was by the…Feb 23, 2020Feb 23, 2020
