Dustin VandeHoefCoping with Alzheimer’sAlzheimer’s Disease is a terrible malady that affects not only the diagnosed individual, but their entire family. Watching one’s mom or…Sep 13, 2016Sep 13, 2016
Dustin VandeHoefSasha Gonzalez: Music Festival MaestroThe Washington State University school year had begun and the students behind the alternative station KZUU 90.7fm were gathered in an empty…Apr 27, 2016Apr 27, 2016
Dustin VandeHoefJudge a Story by Its PhotosDespite the age-old adage, pictures are in incredibly important part to a story. Strong visuals can give a story punch and encourage…Apr 8, 2016Apr 8, 2016
Dustin VandeHoefThemes and Trends in Branded StorytellingAfter watching many in-class presentations on different brands attempts at storytelling, a few overall trends emerged:Feb 26, 2016Feb 26, 2016
Dustin VandeHoefScrabbled StoriesIn 2015, Mattel created the “There’s Magic in Words” campaign to celebrate the creativity behind their game Scrabble. The advertisements in…Feb 21, 2016Feb 21, 2016
Dustin VandeHoefFrank Sinatra as a CharacterGay Talese’s profile on the famous crooner Frank Sinatra is famous now as a masterwork in storytelling journalism. In 1965, Talese was sent…Feb 13, 2016Feb 13, 2016
Dustin VandeHoefStorytelling in Super Bowl AdsAs an advertising major (and a profoundly uncoordinated individual) the Super Bowl ads are often more exciting to me than the actual game —…Feb 6, 2016Feb 6, 2016
Dustin VandeHoefDoes Truth Matter in Content Marketing?As some insightful person said at some point, “A lie can travel halfway around the world before the truth can get its boots on.” Now…Feb 1, 2016Feb 1, 2016
Dustin VandeHoefJournalism with a B“Brand Journalism” is the buzzword floating around the advertising world right now. But what exactly is it? Well according to some, brand…Jan 24, 2016Jan 24, 2016
