Here’s why Kanye West is a genius…

After Rihanna’s ANTI releasing on Jay-Z’s high-fidelity music streaming service about a week ago, Tidal reportedly received a whopping 1 million new subscribers in less than 24 hours.

Spotify still leading the industry in terms of subscribers, Tidal has been hoping for exclusivity to bring in more subscribers. There has, of course, been a lot of criticism for the service, the main being the high prices.

But after the exclusive release of Kanye West’s The Life Of Pablo (TLOP) on the Tidal, it has risen from a low 40s to become the No. 1 app on the App Store. That’s a whopping increase for any app on the store.

Kanye West might just have rescued Tidal.