Stephen Dwamena – Medium

Stephen Dwamena

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Stephen Dwamena

You Speak to No One When You Try Speaking to Everyone

A pop culture discussion on the interrelationship between market segmentation, targeting and positioning.

Jan 31

You Speak to No One When You Try Speaking to Everyone

Jan 31

Pinned

Stephen Dwamena

The Power of Consumer Knowledge for Success in Marketing

Why is it so crucial to know what makes your customers tick?

Apr 18, 2023

The Power of Consumer Knowledge for Success in Marketing

Apr 18, 2023

Stephen Dwamena

Stephen Dwamena

Helping curious consumers understand some strategies and tactics behind some of the world's successful brands.

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