Where’s YOUR Audience? Mobile App Growth outpacing Browser

We came across this great chart below from comScore, Inc. showing the relative growth in online audiences over past few years in terms of time spent consuming media. Not surprisingly, mobile leads the way but was is striking is the growth of time people spend in apps vs. browsers.

While we know that mobile is the future (and present) of audience and customer engagement, the strong growth in native apps needs to be a key consideration when crafting a company’s digital strategy.