For the past 20 years I've been working mutli-discplines - I started as a Rap artist, and with band I've re-imagined Israeil Hip Hop. I later moved to social media, and was one of the first to open agencies in Israel, and the first in the Israeli music industry. I learned game design, and dived into the worlds of interactive storytelling and games, I taught it for several years, and opened my own game studio. I became a writer and published my own fantasy book while writing several animation shows (currently in sales process).

I'm an activist, and a firm believer in moderate discourse against populism. I started Israel's largest grassroots movement, Darkenu, and the efforts I held to change the government eventually prevailed and led to legistlation against non-partisan polticial activism in Israel during elections. I hepled filing the largest class action against polluters in Israel, that ended in a 100M NIS compromise, paid by a large oil company to NPOs, local communities and the government. Later I was part of the efforts to change the legistlation allowing individuals to file class actions against polluters. I initiated with my friends in Darkenu Israel's largest crowdfunded online media channel, Democrat-TV.

These days I work on two main projects - one is Beta, Paramount Global backed innovation incubator that I'm heading and partner in. Second is raising with my wife our two daughters. The later is the most exciting thing I've done in my life.