Dylan FlyeCan Anything Just Call Itself a CDP?This article explores a current in the marketing technology space that has swelled over the past few years.Mar 24, 2022Mar 24, 2022
Dylan FlyeinSimon DataThinking About Building or Buying a “CDP”?The tech requirements underpinning 1:1 customer engagement are myriad and diverse; CDPs represent a faster path to this promised land, but…Jul 18, 2019Jul 18, 2019
Dylan FlyeinSimon DataUnderstanding the “Customer Data Platform:” Its Origin and the Different Business Models Defining…2018 was a hot year for the Customer Data Platform (“CDP”) category. A number of marketing technology businesses have taken advantage of…Feb 19, 2019Feb 19, 2019
Dylan FlyeinSimon DataMarketing in 2019: The Good, Bad, and UglyThese are the trends shaping the marketing, data and technology environment heading into 2019 and how teams are responding.Dec 21, 20181Dec 21, 20181