#LastSelfie Campaign

This campaign was a huge campaign in the year 2014 and 2015. The Last Selfie campaign was organized by the World Wildlife Fund to raise awareness for endangered species in the world. They went through snapchat to promote it because it was accurate to their theme. That theme being that you may only have a short amount of time left to see the animals before they disappear forever.

The WWF came up with this idea to show how little time animals can have left on the planet. They would make each selfie with a different animal. On the picture would be a message like “Don’t let this be my #lastselfie.” The ad would be up for 10 seconds, then would disappear. They made it so that all snapchat users would see the ads. The snapchat users were donated to screenshot the selfies, then post them to their social medias. They were also encouraged to help the WWF by donating or adopting an animal to help save. They would end up launching this campaign in April of 2014.

The campaign hit their monthly target in just three days. It reached a total of 150 million twitter users and was shared 40,000 times on twitter. It reached 50% of twitters population! It also was nominated, and won a Webby for people’s choice as the top social media campaign of the year 2015. This campaign was a win for the WWF. Even through there was no total number given for how much money was donated, they got the word out there to so many people in sucha a short amount of time. They used a social media platform that is extremely popular and it led to being popular on another platform as well, even though their main outlet was Snapchat. Also being nominated for a Webby Award is a huge deal when it comes to organizations like the WWF. They got the job done and helped raise awareness on a topic that not many people think about daily.

Research: http://www.justforthis.com and https://www.webbyawards.com/winners/2015/advertising-media/campaign-categories/social-media-campaigns/lastselfie/

WWF website: https://www.worldwildlife.org