What It Takes to Make Immersive Tech A Scalable Reality

Dyota Maitri
Jun 9 · 2 min read

Remember when Augmented Reality (AR) was a pie-in-the-sky idea? Even just a few years ago, AR caught a lot of people’s attention mostly due to its “cool factor.”

Now it’s becoming more of a reality, and forward-thinking brands are incorporating AR and Virtual Reality (VR) technology into the customer experience, both in-store and online. Immersive technologies, like VR and AR, are ideal for telling brand stories and promoting products in a manner that does not feel sales-focused, but customer-focused.

These technologies are the perfect media for creating engagement and keeping the lead’s attention focused on the brand. VR experiences, such as mobile apps or in-store installations attract the lead into a world of discovery and interactive activities. This has become the key to humanising online experiences.

With a remarkable user-friendly automated system, SilVRcraft offers the complete VR platform that empowers you to create your own 3D models, virtual tours and a whole lot more. The platform creates an interactive brand story, enabling your customers to virtually stroll through a real place — your property, your facility — at their own pace, anytime and from anywhere.

An immersive virtual walk-through experience. Source: https://www.silvrcraft.sg

Using computer vision and highly specialised sensors, you can boost customers’ interactions on the web, mobile and VR, including the ability to generate actionable Immersive Media Analytics.

VR technology gives your business the visual advantages that modern customers expect and are accustomed to. SilVRcraft offers a feature-rich platform that allows measurements, label hotspots, indoor reality navigation, immersive space roaming, model editing and beyond. For consumers with an aptitude for home design, the platform includes virtual room redesign to support home improvement.

Quality over cost? Or cost over quality? You don’t have to choose.

SilVRcraft’s solution enables anyone to convert any physical space into high-quality 3D models with ease, interact with the objects within, and make the experience sharable online. All this ensures fast, high quality and cost-effective results. Their technologies can be widely used across various industries, such as real estate, architecture, retail, hospitality, library & museum, and many more.