Opt Out…While You Can
Sean Conley

The annoyance and time-consuming process that accompanies your wish to quit/opt out/whatever it’s called by a site you subscribe to, leaves a very bad taste in your mouth — so to speak, for that advertiser from then on. It’s so easy to do what you would person-to-person: start a conversation, see if you have anything in common, then, if you do, follow up with information and resources that give the (potential) customer something valuable they can’t get (easily) any other way.

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