EsininMarketing InsightsAugmented Reality in MarketingWhen I think about augmented reality the first thing that comes to my mind is, “It is so cool.” As I make this very deep statement of mine…5 min read·Dec 6, 2020----
EsininMarketing InsightsFintech in Africa and Its Global ExpansionRecently Bloomberg recognized Paga, a Nigerian mobile payment company, as one of the game changers of our times. Paga started with a…5 min read·Nov 22, 2020----
EsininMarketing InsightsIs the price right?IMF defines ‘price’ as “the amount of money that a buyer gives to a seller in exchange for a good or a service.” Sounds so simple but how…4 min read·Nov 8, 2020----
EsininMarketing Insights“Give Me All the Options That I Won’t Use!”Choices. More choices can paralyze, having no choice or few choices can lead one to the pit of fatalism and/or depression. I suffered from…5 min read·Oct 25, 2020----
EsininMarketing InsightsTraditional Versus Modern MarketingI have been reading This is Marketing by Seth Godin and Marketing: The Core by Roger A. Kerin and Steven W. Hartley. In this post, I will…5 min read·Oct 12, 2020----
EsininMarketing InsightsI see bots. I see them everywhere.Bot—an automated software application that is programmed to do certain tasks. Love them or hate them, but they are among us. Some of them…5 min read·Oct 4, 2020----
EsininMarketing InsightsA Converse StoryWhen I was in high school Converse was what cool kids were wearing. I was the punk girl with piercing on the lip, safety pins on pants who…7 min read·Sep 29, 2020----
EsininMarketing InsightsLet’s begin…As a first time blogger on the topic of marketing, I am making my way around too many questions like…2 min read·Sep 16, 2020----