A small car stood out in a country full of trucks

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Photo by Chris Holgersson on Unsplash

Think of Italy. What comes to mind? Espresso? Wine? Narrow streets enclosed by three-story buildings on both sides?

Tiny cars are purring on Italian roads from Naples to Milan. The country has become synonymous with pasta.

But what does that have to do with marketing?

Bigger Isn’t Better…

It’s just harder to park.

By 2011, the FIAT brand had been absent from the U.S. market for nearly 30 years. While small cars were a hot commodity during the oil crisis, demand for trucks and vans and SUVs increased in the early ‘90s, forcing the brand to pull out of North America.

So, how…


How to produce a lot of content without hitting a creative block.
How to produce a lot of content without hitting a creative block.
Courtesy of the wildly creative Michael Maltese and Chuck Jones.

If you approached me five months ago and told me that in the time frame between January and mid-April I’d produce nearly 200 articles, emails, pages and make the baby steps to launch my own copywriting shop, I’d probably tell you you’re crazy.

But in a world where everything moves a thousand miles a minute, producing an article every week or so just isn’t enough.

People. Want. Content.

And they want quality content that is both hard to think of and hard to produce.

And while I couldn’t say that every single one of those 200 pieces of content is the best thing…


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How long have you been writing for? A year. Maybe two? When I started my carreer, I wasn’t passionate about writing. I couldn’t even imagine doing it.

Every single morning I received a ‘Medium Digest’ email in my inbox. It has come to the point that I start every morning with a bunch of great articles. As anyone who writes for a living daily, reading is a must.

Don’t get me wrong, the writing is great. I enjoyed reading them quite a bit, but there is no way I’ll believe what they preach.

The articles I’m talking about? Writing 10,000…

Evgeni Asenov

Writing words. For brands. At https://briefercopy.com/ I also pen a tiny newsletter https://briefercopy.com/electric/

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