How necessary really is Facebook?
Is it the greatest networking platform? Probably not..
Networking is one of the most important aspects of the job when working within the creative industry. A lot of success will come from who you know, not what you know. It is an interesting twist on career development, as not many other sectors will have this factor affect them. Facebook has been one of the biggest social networking sites for 13 years since it was founded in 2004 by Mark Zuckerberg, however there are feelings that the social site has slipped since other competitors have developed further, including Instagram, Twitter and other image sharing sites such as Tumblr.
Facebook is used globally, it is a great space to have a profile and keep in contact with those around you, but it is not a great place to network with other users in the same career field as you, when put in comparison to Twitter. Facebook is about adding friends, perhaps those who you used to be in contact with, and those who you are still in contact with. There is nothing to stop you from networking on the site, it is still possible. However I personally believe that there are better and more successful ways to do so, whilst staying professional.
As my focal point of research is based around jobs for Art Directors and developing an understanding of what to do next, I have decided to not make a professional Facebook account to network from. I believe that there are many other successful ways to contact other professionals and keeping a distance from Facebook will benefit me in this case. Instagram, Twitter and Tumblr seem to be the best ways for a creative consumer to post and interact with others whilst networking with professionals and developing a career.