PinnedErik Oosterbaan MartiniusTransform to Thrive: 3 digital transformation directions for your organisationWhy are companies like Nike, Ikea, or Netflix still leading in their fields even after decades? I’ll give it to you straight up…Jun 23, 2022Jun 23, 2022
Erik Oosterbaan MartiniusDigital trends disrupting the market in 2023The digital landscape is constantly evolving, and 2023 is a pivotal year for businesses looking to stay ahead of the curve of technological…Mar 31, 2023Mar 31, 2023
Erik Oosterbaan MartiniusA collection of digital KPIs to focus your digital acceleration on.As I mentioned in my previous blog, any successful transformation starts with the right end goal in mind. In the world of e-commerce…Mar 24, 2023Mar 24, 2023
Erik Oosterbaan MartiniusWho in your organisation is responsible for accelerating the transition towards a circular business?During the last few years, we can see a significant increase in Chief Sustainability Officers ( or at least searches on the term on Google…Jan 28, 2023Jan 28, 2023
Erik Oosterbaan MartiniusHow to get a circular economy — Step 1: Setting the right targets and strategy.You have to change the goals to change the system. In her book Leverage Points: Places to Intervene in a System, Donella H. Meadows…Jan 12, 2023Jan 12, 2023
Erik Oosterbaan MartiniusWhat lessons can we draw from the digital age to accelerate the transition to a circular economy?Since the 1990s, most organisations have shifted how they operate to benefit from all the capabilities the technology of the internet has…Dec 1, 2022Dec 1, 2022
Erik Oosterbaan MartiniusHow to Create a Go-to-market Strategy for Digital Products — Win a small market, then advance to…Many digital go-to markets fail. In my experience, one main reason is that organisations focus on too big a piece of the market. With…Oct 13, 2022Oct 13, 2022
Erik Oosterbaan Martinius6 Creative ways to pitch change in any organisationDo you know that feeling of having a fantastic idea but it doesn’t get the reaction you expected when you tell people about it? Well, you…Aug 30, 2022Aug 30, 2022
Erik Oosterbaan MartiniusAdvantages and disadvantages of building custom software inhouse in 2022Whether you are just starting your business or are now building new capabilities for your existing digital offering, sooner or later, you…Jun 2, 2022Jun 2, 2022