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Erik Oosterbaan Martinius

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Erik Oosterbaan Martinius

Transform to Thrive: 3 digital transformation directions for your organisation

Why are companies like Nike, Ikea, or Netflix still leading in their fields even after decades? I’ll give it to you straight up…

Jun 23, 2022

Transform to Thrive: 3 digital transformation directions for your organisation

Jun 23, 2022

Erik Oosterbaan Martinius

The Quest for Meaning:

Exploring Life’s Purpose

Jun 29, 2023

The Quest for Meaning:

Jun 29, 2023

Erik Oosterbaan Martinius

Digital trends disrupting the market in 2023

The digital landscape is constantly evolving, and 2023 is a pivotal year for businesses looking to stay ahead of the curve of technological…

Mar 31, 2023

Digital trends disrupting the market in 2023

Mar 31, 2023

Erik Oosterbaan Martinius

A collection of digital KPIs to focus your digital acceleration on.

As I mentioned in my previous blog, any successful transformation starts with the right end goal in mind. In the world of e-commerce…

Mar 24, 2023

A collection of digital KPIs to focus your digital acceleration on.

Mar 24, 2023

Erik Oosterbaan Martinius

Who in your organisation is responsible for accelerating the transition towards a circular business?

During the last few years, we can see a significant increase in Chief Sustainability Officers ( or at least searches on the term on Google…

Jan 28, 2023

Who in your organisation is responsible for accelerating the transition towards a circular business?

Jan 28, 2023

Erik Oosterbaan Martinius

How to get a circular economy — Step 1: Setting the right targets and strategy.

You have to change the goals to change the system. In her book Leverage Points: Places to Intervene in a System, Donella H. Meadows…

Jan 12, 2023

How to get a circular economy — Step 1: Setting the right targets and strategy.

Jan 12, 2023

Erik Oosterbaan Martinius

What lessons can we draw from the digital age to accelerate the transition to a circular economy?

Since the 1990s, most organisations have shifted how they operate to benefit from all the capabilities the technology of the internet has…

Dec 1, 2022

What lessons can we draw from the digital age to accelerate the transition to a circular economy?

Dec 1, 2022

Erik Oosterbaan Martinius

How to Create a Go-to-market Strategy for Digital Products — Win a small market, then advance to…

Many digital go-to markets fail. In my experience, one main reason is that organisations focus on too big a piece of the market. With…

Oct 13, 2022

How to Create a Go-to-market Strategy for Digital Products — Win a small market, then advance to…

Oct 13, 2022

Erik Oosterbaan Martinius

6 Creative ways to pitch change in any organisation

Do you know that feeling of having a fantastic idea but it doesn’t get the reaction you expected when you tell people about it? Well, you…

Aug 30, 2022

6 Creative ways to pitch change in any organisation

Aug 30, 2022

Erik Oosterbaan Martinius

Advantages and disadvantages of building custom software inhouse in 2022

Whether you are just starting your business or are now building new capabilities for your existing digital offering, sooner or later, you…

Jun 2, 2022

Advantages and disadvantages of building custom software inhouse in 2022

Jun 2, 2022

Erik Oosterbaan Martinius

Erik Oosterbaan Martinius

Erik is a digital leader with over 14 years of experience leading digital growth, innovation and transformation initiatives.

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