There are constant unforeseen events and situations that happen in business.
Often they sweep the rug under your feet and cause an organization to rush to locate and address them accordingly.
These can be anything from security breaches to marketing failures or oppositely-profitable opportunities that were unnoticed.
How can an…
Some things succeed. Some things don’t work.
Wouldn’t it be a lifesaver if you knew what strategies, channels, and customer profiles work (or don’t) ahead of time?
It’s possible thanks to an AI-driven technology called predictive marketing software.
Additionally, 79% of executives agree that artificial intelligence makes their role easier…
Negotiating contracts, constantly writing up proposals, and inconsistent revenue is the regular woes of a consultant. After all, consulting is tailored to each client, right?
Not necessarily.
You can package consulting services to make life much easier for both you and clients.
This saves time, energy, and makes scaling much…
It’s easy to throw money at hiring and outsourcing to grow. Yeah, it works. But there’s always a smarter way to do things.
That’s what I’m talking about today: how to scale a business without hiring more people.
You see, we have all of the technology at our fingertips to…
Think about all of the minute tasks you do every day as a marketer. You probably can’t count them, right?.
Don’t worry. That’s everybody. But it doesn’t have to be the norm.
We have technology to help us. And, no, it’s not like the Jetsons. It’s better.
Serious about SEO and Search Performance?
Then every process and campaign is magnified tenfold. One of which is search engine optimization.
SEO is already a complicated and difficult strategy to execute.
Google uses over 200 factors to rank websites and that means 200 more things to optimize.
Unless, of course…
There’s no shortage of things you have to do when performing SEO…
On-page optimization, backlink building, and perhaps-most notably- keyword research.
This is the process of researching terms that people type (or speak) into search engines.
Delicately placing them into content allows you to rank for them further in the…
How many times have you played whack-a-mole with campaigns?
You know what I mean…
Waiting weeks to months before you finally realize that a campaign is a dud.
It’d be nice to look ahead and have a hint, right?
Well, that can be a reality with predictive analytics.
It’s a…
I’m going to be straight with you.
Not using AI in your business could be a huge mistake.
Why is this?
Simply because 44% of companies agree AI’s best use is to collect data for better decision making.
In particular, this can be achieved through predictive analytics.
AI Tech Serial Entrepreneur, C-Suite Executive, Digital Marketing Nerd, and Advisor. Co-Founder @ Morphio.ai
