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There are constant unforeseen events and situations that happen in business.

Often they sweep the rug under your feet and cause an organization to rush to locate and address them accordingly.

These can be anything from security breaches to marketing failures or oppositely-profitable opportunities that were unnoticed.

How can an organization discover all of these without having to constantly monitor every corner of their company? Anomaly based detection.

This advanced form of artificial intelligence is a priceless opportunity for your business to automate all of the previously mentioned things and more.

In fact, it’s one of the large reasons that 47% of digitally mature organizations have a defined AI strategy. …

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Some things succeed. Some things don’t work.

Wouldn’t it be a lifesaver if you knew what strategies, channels, and customer profiles work (or don’t) ahead of time?

It’s possible thanks to an AI-driven technology called predictive marketing software.

Additionally, 79% of executives agree that artificial intelligence makes their role easier and more efficient.

Don’t get left behind and start using predictive marketing today. Here’s what you need to know:

What is predictive marketing software?

Firstly, let’s get back to the basics.

Predictive marketing software is powered by a form of artificial intelligence known as predictive analytics. This uses machine learning, data mining, algorithms, and other processes to predict future outcomes. …

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Negotiating contracts, constantly writing up proposals, and inconsistent revenue is the regular woes of a consultant. After all, consulting is tailored to each client, right?

Not necessarily.

You can package consulting services to make life much easier for both you and clients.

This saves time, energy, and makes scaling much more predictable.

It’s easier said than done, though. A study we performed found that 10.3% of agencies struggle with adding services.

Want to learn how to make it a breeze? Continue reading.

Why you need to productize consulting

Let me first give you a glimpse into the many benefits you gain when consulting is productized. …

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It’s easy to throw money at hiring and outsourcing to grow. Yeah, it works. But there’s always a smarter way to do things.

That’s what I’m talking about today: how to scale a business without hiring more people.

You see, we have all of the technology at our fingertips to automate and save time.

Instead of interviewing, onboarding, and training, you could be growing just as fast with the right tools and processes.

Keep reading if you want to learn four ways to do just that.

1. Tighten up collaboration

Project management is a common obstacle for companies trying to scale their operations.

If team members aren’t communicating and working together well, projects get delayed and deadlines are missed. …

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Think about all of the minute tasks you do every day as a marketer. You probably can’t count them, right?.

Don’t worry. That’s everybody. But it doesn’t have to be the norm.

We have technology to help us. And, no, it’s not like the Jetsons. It’s better.

One tool everyone should be using to save precious time is Zapier. It’s an IFFT (if this, then that) web app.

You connect multiple tools together and automate sequences. I’ll be showing you how to use it today for free to save countless hours every week as a marketer.

Follow along!

1. Zapier time management

Are you guilty of managing everything on post-it notes and scribbled to-do lists? …

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Serious about SEO and Search Performance?

Then every process and campaign is magnified tenfold. One of which is search engine optimization.

SEO is already a complicated and difficult strategy to execute.

Google uses over 200 factors to rank websites and that means 200 more things to optimize.

Unless, of course, you take advantage of SEO enterprise tools.

These are software committed to helping large companies secure their search presence, link profiles, and technical aspects while maximizing return.

Kick back and enjoy this list of the best SEO tools for enterprises you can use to experience those benefits:

Best SEO enterprise tools overview

1. Ahrefs

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There’s no shortage of things you have to do when performing SEO…

On-page optimization, backlink building, and perhaps-most notably- keyword research.

This is the process of researching terms that people type (or speak) into search engines.

Delicately placing them into content allows you to rank for them further in the future.

You could say Google is kind of a big deal. They only (I say that lightly) get 2.3 trillion searches every year. And, every search marketer could be getting a piece of the cake.

But, you and I know both know one thing.

It takes a tremendous amount of time. By the time you look up from the computer, an hour has passed and you’ve only found one keyword! …

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How many times have you played whack-a-mole with campaigns?

You know what I mean…

Waiting weeks to months before you finally realize that a campaign is a dud.

It’d be nice to look ahead and have a hint, right?

Well, that can be a reality with predictive analytics.

It’s a form of machine learning that learns how an organization behaves to forecast performance, KPIs, and all of that fun stuff.

In particular, it’s incredible for marketing.

I’m going to be showing you how your company can use predictive analytics to enhance marketing in today’s article.

Follow along!

Predicting and reducing churn

Churn rate is something that bogs down any business. It’s mainly a problem for those who sell software or a subscription service. …

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I’m going to be straight with you.

Not using AI in your business could be a huge mistake.

Why is this?

Simply because 44% of companies agree AI’s best use is to collect data for better decision making.

In particular, this can be achieved through predictive analytics.

This branch of machine learning trains models with historical and live-data to create very accurate forecasts.

The forecasts can be applied to anything, too.

I’m talking about marketing, advertising, finance; you name it.

But it’s not that easy. You have to adopt it. Figure it out. Use it properly.

If you’re on the fence about using this technology, you’re in luck.c …


Eric Vardon — Morphio

AI Tech Serial Entrepreneur, C-Suite Executive, Digital Marketing Nerd, and Advisor. CEO @

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