Jun 10, 2020What Every Business Needs to Know About Anomaly Based DetectionThere are constant unforeseen events and situations that happen in business. Often they sweep the rug under your feet and cause an organization to rush to locate and address them accordingly. These can be anything from security breaches to marketing failures or oppositely-profitable opportunities that were unnoticed. How can an…Anomaly Detection5 min readAnomaly Detection5 min read
Jun 10, 2020Predictive Marketing Software — How AI Has Transformed MarketingSome things succeed. Some things don’t work. Wouldn’t it be a lifesaver if you knew what strategies, channels, and customer profiles work (or don’t) ahead of time? It’s possible thanks to an AI-driven technology called predictive marketing software. Additionally, 79% of executives agree that artificial intelligence makes their role easier…Predictive Marketing5 min readPredictive Marketing5 min read
Jun 10, 2020Protect Your Business And Avoid These Common Digital Agency MistakesRunning a digital agency isn’t easy. That’s why nine out of ten startups fail.Agency5 min readAgency5 min read
May 8, 2020Drive Predictable Revenue By Productizing Your ConsultingNegotiating contracts, constantly writing up proposals, and inconsistent revenue is the regular woes of a consultant. After all, consulting is tailored to each client, right? Not necessarily. You can package consulting services to make life much easier for both you and clients. This saves time, energy, and makes scaling much…Consulting5 min readConsulting5 min read
May 8, 2020How to Keep a Small Team But Grow Faster Than EverIt’s easy to throw money at hiring and outsourcing to grow. Yeah, it works. But there’s always a smarter way to do things. That’s what I’m talking about today: how to scale a business without hiring more people. You see, we have all of the technology at our fingertips to…Automation6 min readAutomation6 min read
May 8, 2020How to Use Zapier to Save Time as a MarketerThink about all of the minute tasks you do every day as a marketer. You probably can’t count them, right?. Don’t worry. That’s everybody. But it doesn’t have to be the norm. We have technology to help us. And, no, it’s not like the Jetsons. It’s better. One tool everyone…Digital Marketing6 min readDigital Marketing6 min read
Apr 22, 2020The 9 Best SEO Tools to Maximize Search PerformanceSerious about SEO and Search Performance? Then every process and campaign is magnified tenfold. One of which is search engine optimization. SEO is already a complicated and difficult strategy to execute. Google uses over 200 factors to rank websites and that means 200 more things to optimize. Unless, of course…SEO5 min readSEO5 min read
Apr 10, 2020How to Automate Keyword Research in SEO in 3 StepsThere’s no shortage of things you have to do when performing SEO… On-page optimization, backlink building, and perhaps-most notably- keyword research. This is the process of researching terms that people type (or speak) into search engines. Delicately placing them into content allows you to rank for them further in the…Seo Strategies6 min readSeo Strategies6 min read
Apr 10, 20203 Effective Ways You Can Apply Predictive AnalyticsHow many times have you played whack-a-mole with campaigns? You know what I mean… Waiting weeks to months before you finally realize that a campaign is a dud. It’d be nice to look ahead and have a hint, right? Well, that can be a reality with predictive analytics. It’s a…Predictive Analytics5 min readPredictive Analytics5 min read
Apr 10, 2020Top Must-Know Predictive Analytics Pros and ConsI’m going to be straight with you. Not using AI in your business could be a huge mistake. Why is this? Simply because 44% of companies agree AI’s best use is to collect data for better decision making. In particular, this can be achieved through predictive analytics. This branch of…Predictive Analytics5 min readPredictive Analytics5 min read
