Derek Lackey – Medium

Derek Lackey

CASL: Tough New Email Marketing Rules in Canada Presents Challenges for Marketers

In their recent compliance agreement (see Appendix D in the attached communications from OPC) with Compu-Finder, the Office of the Privacy…

May 29, 2016

CASL: Tough New Email Marketing Rules in Canada Presents Challenges for Marketers

May 29, 2016

The Hunted Are Now The Hunters

We are constantly being barraged with advice about integrating social media with email marketing, etc. and while it’s hard to disagree, one…

May 28, 2016

The Hunted Are Now The Hunters

May 28, 2016

SEO: Is It Still Worth It?

Google is making significant changes again. Have you noticed the ads in the right hand column on most search results is blank. Google is…

May 26, 2016

SEO: Is It Still Worth It?

May 26, 2016

Derek Lackey

Derek Lackey

A traditional ad guy with a slight (OK, not so slight) obsession for email and social media marketing. Amplifying direct response campaigns worldwide.

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