10 Fail-Proof Way To Achieve Success On App Store
As the numbers of people using smartphones are rising with every passing day, more companies are now realizing the full potential of a comprehensive app development strategy. An app not only helps a company to create its brand image but it also serves as its voice, thereby reaching out to millions of people at the same time. However, while some apps find immense favor with the users, others fail to even touch the level of success that it originally aimed for. It is not only important to build a well rounded app but also launch it properly in the app store to find a good reception.
Here are 10 fail-proof methods that will help you to achieve success in the app store.
Do a Thorough Consumer Research Before Actually Developing Your App Strategy
To make sure that your app is a major success in the app store, it is important that you do a potential consumer research first. Your app will present you with an opportunity to reach out to customers and develop your brand image. The content that you use in your app will therefore speak volumes about your business. Having a clear, precise idea about the needs and motivations of your consumers will help you to develop an app that will cater to their needs in a better way.
Improve on Your ASO Skills
Most users find new apps by browsing through the app store. The other popular methods of finding new apps include friends’ referrals and looking at various top ranking charts. So as a mobile app developer, you should try and sharpen your app store SEO or App Store Optimization (ASO) skills as that will make it easier for users to find your app and use it.
Focusing on Regional Rankings offer Better Results
When it comes to apps, the top 25 apps in a country chart always achieve the maximum amount of success. To make sure that your app is within this list of top 25; your app should fetch a minimum of 100,000 downloads within 72 hours. However, achieving such major success with your app also requires you to start your project with a large marketing budget. On the other hand, you can try getting into the top 25 list of other countries as its results vary from one place to another. So for instance, you can use your marketing techniques to reach the top 25 charts in France, Germany or United Kingdom where it is easier to attain better rankings.
Your App Icon and Screenshots Should be Unique and Visually Striking
The icon of your app plays a critical role in its success. Your icon should be unique, catchy and convey the message of your app. Hence get a good designer to create it for you. While promoting your app, you should also provide users with appropriate screenshots as they help to create the first impression. Hence make sure that your screenshots are relevant and visually appealing.
Create a Video for Your App
A good way to promote your app in the app store is to have a video for your users’ reference. It helps to engage potential users in a more intimate way and carries a strong selling point. In the video, you should put in elements of storytelling along with a call to action message as this will help you to achieve your goals.
Make Sure that You have the Appropriate Copywriting Text with Your Video
Your video should be accompanied by a fitting description that will in turn help you to convince users to download and use your app. In order to attract the attention within the first few seconds that will eventually convince them to read more, you need to have the best intro line. Your text should be powerful and crisp and present the selling point in a precise and clear way.
Keep a Balance Between Visuals and Text
Make sure that you offer as much valuable information as possible without actually affecting the overall user experience. Your app should have a balance of visual and text features. Too much usage of logos and visuals should be avoided. On the other hand, you should strategically use all visuals in a way that they generate interest among potential users. Remember that it always helps to have a restrained approach when you are dealing with the basic user interface.
Divide Your Users into Segments for Generating Better Ratings
Your app store ratings will be improved if you divide your users into 2 categories; i.e. those who love your app as well as those who do not. If they like your app, they can leave a good review and if not, they can leave comments on how your app should be improved.
Focus on Getting Better Reviews
Statistics reveal that good reviews and ratings in the app store have the greatest potential for conversions. Hence, you should always try to achieve better reviews as this will certainly bring you number of conversions. A good way to do this is to ensure that your app is tested well before it is launched either by you or by mobile app development company who made it for you. Plenty of apps get a bad review simply for frequent crashing or hanging. You should also have a section within your app for technical support and consumer complaints as this will help you to improve your app’s quality in the long run.
Try to Have More Referrals for Your App
Referrals and word of mouth recommendations are an excellent way to promote an app as it greatly helps to build consumer confidence. If your app is spoken about a lot among users, it will automatically fetch the number of downloads in the long run. While there are no basic ways to actually do this, whether your app will get word of mouth popularity or not depends on the app itself. Nevertheless, you should still try and motivate your target users to promote your app in the social media and also attract their attention by giving away special gifts and offers.
