What Makes Your Business Website Slow-Loading?
Loading! Who likes to see this word appear on their screens for more than a couple of seconds? I surely don’t. Do you?
Waiting feeds frustration. The impact of your slow loading website could be dreadful for your business. Frustrating your visitors by making them wait for long periods of time could result in your website being abandoned forever. The best way to kill the mood of your web visitors would be to make them wait for long periods in order to let them view your website properly.
Why is a slow-loading website so slow? Many people wonder this, but few are aware of the reasons behind it being significantly slow. Let’s have a look at some of the most common reasons why a website loads slowly.
Ask yourself the following questions to check some of the mistakes you must be making on your website:
- Are you using some crappy themes on your website? Crappy themes include a lot of spyware and viruses, which tend to slow down the website.
- Are there links on your website which are broken? Though broken links lead to non-existent web pages, they still require an HTTP request, thus wasting the web page’s load time.
- How are the developers of the web development company that you’ve hired? Have they used bulky coding while developing your website? Bulky coding is a common culprit in slowing down websites.
- What kind of server have you purchased? Might be the reason of your slow loading website is that the server you have purchased doesn’t offer a good enough performance to your website. If its performance is poor, it will give your website a slow start.
- Is your CMS outdated? Outdated versions of software and plugins are also responsible for slowing down a website.
- Are you using too many images on your website that are unoptimized? Bigger images are bulkier and obviously take longer to load.
- Is your website all bloated with various social media widgets and buttons? They end up taking a huge amount of space on your website.
Some corrective measures to increase the speed of your slow loading website:
1. Stop using crappy and outdated themes (that are usually prone to viruses) on your website. This could be done by hiring competent web development companies for your web development needs and not resorting to amateur web developers or free web development tools.
2. Make sure to not include any broken links in any page of your website. You can use online link checker tools or website performance checking tools (like Google Analytics) to identify any broken links in your website. Developers generally have appropriate tools to conduct these checks thoroughly and regularly. Your web development company can take care of all this to keep all your weblinks working perfectly.
3. There’s no end to competition today. Name an industry and you’ll find an infinite number of agencies and firms in it. So, put sufficient amount of time while deciding which web agency you want to hire for the development of your business website. Thoroughly research their portfolio, expertise, and experience, among other things, to make sure they are reliable and competitive enough.
4. While choosing the web hosting service for your website or web application, you should be clear with the kind of website you want, your hosting needs, how reliable is the web hosting service, its refund policies, your host account limitations, your contract subscription period, the kind of site backups that it provides, etc.
5. Keep your CMS (Content Management System) regularly updated by being attentive to the latest released updates that come and immediately installing the. This will ensure that your software contains all the required fixes and patches for bugs and other dangers that might arise.
6. Optimize all the images on your website, which will include their size, formats, as well as the source codes. The size of your images should be in proportion to the width of the web page. Do not include any images on your website just for the sake of putting them, however irrelevant or unnecessary.
7. To free up a significant amount of space on your website space, you can reduce the number of social media buttons and links that are integrated on your website. You don’t want to appear as a firm pushing your web visitors into your social media accounts, do you? Incorporate social sharing buttons in a subtle and logical manner, rather than forcing people to bang into them for your firm’s favors.
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