Which Is The Best: An App Or A Website?
In the modern digital world, there is a constant debate on the efficiency of mobile apps and websites. So, for your kind of business, which is the best?
Being a business owner, if you’re looking to stand out from the competition, you surely need to step into the digital world. This is the place where most people get confused. Which is the best, an app or a website?
As per the new guidelines mentioned by Google, if you have a website it must be mobile friendly so that it is accessible from smartphones and other gadgets with smaller screens. However, in the case of apps, people don’t need to access your business through a browser. Apps can be downloaded and installed in the mobile devices to get quicker access to your business products and services.
A mobile friendly website and an app may look similar but it is difficult to predict the actual outcome of the competition. Thus, let’s figure out which is the best in the digital world.
Do you want to increase your audience?
If you want to expand your business or increase the audience, having a website is the best option than a mobile application. Well, the natural reason is, a website can be accessible from a range of devices and if it on the first page, random searchers can directly land to your business page. On the contrary, apps need to be downloaded and people must be aware of such existences. Still, there are lots of applications about which people don’t know. Also, there are some apps which are not compatible with specific operating system like iPhone, Blackberry, etc.
Is your idea interactive enough?
Mobile application is the best choice if your products or services need to be used more than five times a day. Apps are a good consideration in the field of games, eateries, email, notes, social media, reminders, etc. They provide a fantastic user experience through personalisation and interactivity. Also, if you have a business that offers a range of products then it’s crucial to have a mobile app. In order to have a suitable application created for you, hire an expert team of digital marketers who are skilled in providing ecommerce website design services.
Do your business needs the access of native features of a phone?
Whether a website is mobile friendly or not, getting access of specific features like SMS, GPS etc is a bit problematic. However, in the case of mobile applications, smartphones utilize camera, sensors and GPS in a unique way while reducing the usage of processor.
Actually, it is the type of business that determines whether you need a website or a mobile application. The best way to figure this out is to consult with an expert digital marketer who specialises in online marketing.
