Six Business Modes on WeChat for Online Stores to Make a Profit

WeChat logo icon image

Based on the increasing mobile users, WeChat has already converted into a diversified operational platform, rather than a simple social networking application. In addition to its chat and moment share features, it provides more features enhancing the interaction between WeChat users and the cyber world, such as WeChat Official Account, moment sponsored Ads, WeChat Pay, and Youzan store.

As it is reported, WeChat reached1 billion active users (MAU) per month in 2018. WeChat is obviously a valuable platform for e-commerce business and online stores to grow business in the China market.

The questions are: What are the WeChat’s earning models? What opportunity could be for the e-commerce business and marketers on WeChat, according to its big user database? How to grow business and attract potential customers through WeChat?

The six key profit models for merchants on WeChat:

WeChat Official Account

Third-party services

WeStore

Wealth management products

Offline stores accept WeChat payment

WeChat Mini Program

Mila@Ecommerce Strategy China

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