Most Awarded Website Design: Case Study
Looking back at our last years’ work, one website clearly stands out as the most awarded site of the year. The web design was cheered at the Lovie Awards (Both Gold and Silver), Davey Awards (2 Gold awards!), Forbes E-volution Awards (Gold), CSS Design Award (SOTD), earned a Webby Nomination, and AWWWARDS (honorable mention). Wow. That is one hell of a PR wave that kept rolling over the news and brought hundreds of visitors to Agata Photography’s website: www.agataphotography.co.uk
What made the site so successful? Here are some insides about designing an award-winning website.

Project Background
Agata is a family photographer based in London. Originally from Poland, Agata has an international profile and a very open mind. Agata’s vibrant personality, fun stories, and moving photography got us excited from day one. Her lighthearted, bubbly nature motivated us to design the most beautiful photography website in all of England.

Capture Emotions
Instead of showcasing a product, we try to deliver the experience, the emotions and the adventure this product will bring to users.
In this case, we’ve build the website as a journey in Agata’s world. The story takes viewers into Ags’ studio for a behind the scenes photography session. Then we are off to a townhouse, following Ags as she interacts with a family and captures beautiful moments as they unfold. We get to meet Ags’ daughter and learn about documentary photography.
Every page is crafted to tell a story or call to action. The viewers have the opportunity to connect with Agata, experience her art, and follow the photographer in a typical day of her work.
Our team is big on the power of emotions. Over 50% of an experience is based on feelings. And most purchasing decisions are shaped by emotional connections, rather then a rational priority. It’s all about capturing hearts and minds of your audience. Making Ags’ personality the driving force behind her brand was the best way to create this emotional connection. How not to love Agata and her world?

Add Moving Frames to Your Work
Whenever you have the chance, meet with your client face to face. Observe what makes their value proposition unique and capture as many video frames as you can. Video is the best way to introduce online audiences to a product.
As we gathered our initial ideas for the website design, our team quickly decided that the best way to present Agata’s art was to let Agata speak for herself. She is such a talented and passionate photographer; we’ve decided to capture her essence on tape. We gathered some gear, booked a flight and headed up to London to spend a lovely weekend with our star. Agata was everything we expected and more! Her enthusiasm was so contagious; it made the video sessions a pure pleasure.
If you cannot shoot video content, try animating customized photos. It’s always best to bring a personal touch to your designs instead of relying on stock footage photography. People crave a personal connection and authentic stories.
Technology Planning
To assemble an award-winning site, you need to plan your technology foundation. Before you code anything, you have to decide what architecture will suit your client’s goals.
Agata’s website is not only beautifully designed, it displays the most advanced Internet technologies. The site has been optimized for speed and performance with Scalable and Modular CSS3 Architecture, Hardware-Accelerated JS/CSS Animations for Chrome, Safari, Edge, and E10+. It’s a real developers’ jewel. We’ve spent over 150 hours perfecting the user experience and cross-browser testing. The site is SEO optimized to perfection. We have coded the back-end as the ultimate marketing machine to make it easy for Agata to be found, to share content and grow her visibility. This is something you need to think of and plan from day one.
Are you looking to update your website or need advise on your next marketing campaign? Let’s talk! Say hello@edesigninteractive.com
