A Covid-19 marketing story

Hardie’s website homepage and a beautiful display of freshly cut vegetables.
Hardie’s website homepage and a beautiful display of freshly cut vegetables.
Hardie’s realized they needed to take action to survive the Covid-19 crisis. (photo credit: eDesign Interactive)

Covid-19 has created a great deal of economic stress across a wide range of industries. Many companies have downsized, while others have gone out of business. A few forward-thinking brands, however, have turned the current economic crisis into an opportunity.

Hardie’s Fresh Foods is one such positive example. After watching their sales plummet during lockdowns, Hardie’s took the bold decision to pivot their entire business from B2B to B2C and tap into a new market.

eDesign Interactive has been the digital agency of record for Hardie’s for several years, and we are the design studio behind Hardies.com. …

Here’s how to fix it

The image shows an old tv, music records, and vhs tapes.
The image shows an old tv, music records, and vhs tapes.
Some things are meant to be vintage. Your website is not one of them. Image by Free-Photos from Pixabay.

Marketing today is all about capturing user attention. Followers, friends, visitors, fans, clicks, likes, and shares are all quantitative expressions of attention. To be on top of your game, you need an attractive website, a helpful blog, and compelling visuals. You also need to know how to funnel calls to action and use analytics to assess your website performance.

Let’s audit your website together and decide which elements need improvement.

Website Speed

To be relevant, your brand needs to engage people within seconds of landing on your site. According to Akamai, if an ecommerce site is making $100K per day, a one-second page delay costs potentially $2.5M in lost sales per year. …

Marketing strategies for challenging times

Mother working from home during COVID lockdown
Mother working from home during COVID lockdown
Marketing strategies need to adapt to new consumer behaviors during the global crisis. (photo credit: eDesign Interactive)

Our marketing team is actively tracking consumer behavior as a result of the pandemic. Through the companies we serve, we are witnessing the daily impact of lockdowns, business closures, and the overall changes in shopping behaviors, especially in the Consumer Packaged Goods (CPG) industry. We have come to the realization that the global crisis is changing marketing strategies and accelerating digital transformation for B2B and B2C companies faster than ever.

To stay competitive, businesses, small and large, need to rethink how they approach and engage customers.

Drawing from our experience, we would like to offer our marketing perspective on how to navigate these uncharted waters. We have put together a short case study to demonstrate how we analyze and apply the current market trends to a CPG brand in the home improvement space, a category that has seen higher demand since the pandemic hit. …

About

eDesign Interactive

A digital agency passionate about storytelling, visual design and technology. We create stunning websites and interactive campaigns. edesigninteractive.com

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