Sarah Sun awarded inaugural Zephyr Foundation Award for Decision Making Hero

Exploratory modeling and robust decision making under deep uncertainty are in the forefront of planners minds. Limitations of point forecasts and traditional “trend-based” approaches to forecasting have been long recognized. However, it is only in the last decade with rapid acceleration of new technologies, shifts in travel behavior and urban logistics and large scale disasters (like the one we are experiencing now with COVID-19) that these limitations started severely compromise credibility of traditional transportation plans. Infrastructure investment decisions, planning solutions and design alternatives need more robust, explicit incorporation of uncertainty and risk analysis. …


Dr Joan Walker awarded the 2020 Zephyr Leadership Award

Dr. Walker’s leadership of the Transportation Research Board Travel Forecasting Committee produced an appropriate and much needed reflection of our industry and a renewed drive towards self-improvement, which directly resulted in the creation of the Zephyr Foundation. Dr. Walker is known as a caring and dedicated mentor who has provided useful guidance and a much-appreciated open door to her many students in addition to any industry professional who is lucky enough to introduce themselves to her. As an academic, Dr. …


The Sacramento Area Council of Governments (SACOG) Technical Team awarded inaugural Zephyr Award for Outstanding Technical Achievement.

2016 Vehicle Miles Travelled Per Capita (courtesy Sacramento Area Council of Governments)

The Sacramento Area Council of Governments (SACOG) Technical Team effort represented a collaborative and transparent approach to model development and advancement. Given the tough California Statewide mandates and the emerging mobility options and transportation technologies that are particularly active in California, the SACOG team had a very challenging task in developing their Metropolitan Transportation Plan (MTP) update

The SACOG team devoted considerable effort in improving modeling procedures and testing new features, with a view to better reflect the potential impacts of transformative technologies in transportation. The SACOG team adopted a collaborative and transparent approach to model development, thus enhancing trust…


Celebrating the 2020 Zephie Award Winners

While the 2020 TRB Annual Meeting is well behind us in both time and thoughts, I wanted to use this time when we would normally be gearing up to see each other at Summer industry conferences to reflect on and celebrate the contributions of individuals and teams towards the public good. Especially since the “public good” seems more important than ever in this COVID-19 world.

When we originally developed the Zephyr Foundation Awards Program (AKA “Zephies”) in 2018 we did it to work towards our workforce development goals to Recruit, Educate, Collaborate, and Keep individuals to/in the field of travel…


This is the third in the Sage Musings series, written by some of the travel analysis industry’s sages. This issue has a single, more lengthy musing by Dr. Pat Mokhtarian which was excerpted from a tribute she gave to Nobel Laureate Dr. Daniel McFadden last summer.

Read Widely, Think Deeply

By Dr. Pat Mokhtarian, Georgia Tech

As most of you may know, Daniel McFadden won the Nobel Prize in Economics in the year 2000, for his pioneering work in the development of discrete choice models — and to say such models are widely used in transportation planning would be a massive understatement. …


My Words of Advice for Seattle’s Leadership

You might not be up-to-date on recent street fight kerfuffles in the Seattle area, but if you work in transportation the basic pattern should be familiar to you:

Phase I and II: Everyone is on board and excited (Singapore Transport Master Plan via Plan Auckland https://www.greaterauckland.org.nz/2014/01/24/learning-from-singapore/)

Phase I: Fantasy Mapping (Master Planning). City has a master plan for a transportation infrastructure network that is based on data and achieving performance targets (see: Seattle Bicycle Master Plan);

Phase II: Christmas Tree Cheering (Fundraising).


This is the second in a series of posts of collections of musings written by some of the travel analysis industry’s sages. We hope that their wisdom, or at least the issues they raise, will be useful to other academics and practitioners alike.

This issue has musings focused on some specific advice on developing and shaping the first part of your academic career, including:

  • Dos and don’ts when applying to grad school, by Dr. Pat Mokhtarian
  • Positioning yourself for academic superstardom, by Dr. Hani Mahmassani

Pat’s dos and don’ts when applying to grad school

By Dr. Pat Mokhtarian, Georgia Tech

Like most faculty, I receive dozens of inquiries a…


This is the first, in hopefully a series of posts of collections of musings written by some of the travel analysis industry’s sages. We hope that their wisdom, or at least the issues they raise, will be useful to other academics and practitioners alike. Not all the topics will be technical in nature; in fact, many of them are not. This first issue has musings on:

  • Exercising both sides of your brain, by Dr. Pat Mokhtarian;
  • Pushing back on the publish or perish mindset, by Dr. Joan Walker; and
  • The benefits of teaching undergraduate classes, by Dr. Ram Pendyala

I…

E-LO

simulate cities, study behavior, muck with data, and love nature.

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