Emeka Ajene10 lessons I learned while building Africa’s super appAmong the Igbo people of Southeastern Nigeria, there’s a proverb that says: “What was secret is revealed in the marketplace.”Jul 13, 2022Jul 13, 2022
Emeka AjeneThe rise of African super appsSuper apps are trending across the continent; here’s a primer on who, what, where, and why.Aug 8, 2021Aug 8, 2021
Emeka AjeneHere’s why B2C e-commerce hasn’t yet scaled in AfricaFor this edition, members of the Afridigest Thought Circle — an expert community of the continent’s startup & business leaders — were…Sep 13, 2020Sep 13, 2020
Emeka AjeneThe Gojek & Grab super app playbookIn the ASEAN region, there are a slew of companies valued at over $100 million USD. This chart from Cento Ventures provides a…Sep 10, 2020Sep 10, 2020
Emeka AjeneStartups targeting Africa should start with a multi-country mindsetMost African markets are relatively small and many are highly uncertain; savvy entrepreneurs seeking venture scale & stability recognize…Sep 3, 2020Sep 3, 2020
Emeka AjeneHow (African) startups should think about growthAnsoff’s matrix is a powerful but underutilized growth strategy tool, especially for startups in Africa | 👉 afridigest.substack.comJul 23, 2020Jul 23, 2020
Emeka AjeneHere are the key business & tech events that happened last week across AfricaWeek 25: June 14–20Jun 23, 2020Jun 23, 2020
Emeka AjeneHow to see the future: Billionaire Len Blavatnik & the 2011 purchase of Warner Music GroupAn excerpt of a business case studyJun 21, 2020Jun 21, 2020
Emeka AjeneA profile of Africa’s internet users: insights from the Google Play StoreFascinating themes emerge from a study of the top Android apps in South Africa, Nigeria, Kenya, Ghana, and TanzaniaJun 9, 2020Jun 9, 2020
Emeka AjeneThe king’s ransom waiting for African businesses that create magic moments for customersFirms operating in sub-Saharan Africa have a tremendous opportunity to drive business results by competing primarily on customer…May 18, 2020May 18, 2020