The Curious Case of Music Streaming “How I Learned to Stop Worrying and Love the Groove”
Ask any record label representative how they feel about the current music market…they will be more than happy to tell you..well in least.. tearfully explain to you how the internet has broken their music industry. How they used to have a 7 figure income, a summer home in Martha’s Vineyard and enough liquidity to sink any skeptic who evangelized the foolish nature of being involved with the common Troubadour.
Then we went through the wave of the internet, and how it crashed with wreckless abandon into some of the most secure and stable music bedrocks. How It left a sea of drowning A&R representatives and record execs searching for some sort of way to inflate their life raft made up of their old business models to carry them away to a tropical island.
But those that they chose to swim and adapt to their new nautical environment are the ones that are now standing today. The dark storm clouds that use to hang over an artist head, that constantly scolded them into believing “to make a living in music, you either make it with a label or never be discovered”. BUT those clouds have dispersed in their place have been replaced by warm welcoming sunlight, giving artists a chance to grow, evolve and procreate their artistic visions.
And as we have grown and evolved within the music streaming space, we are constantly inundated with the same indoctrination that brought the initial torrent tidal wave of the internet. Even today, most streaming companies are owned and operated by the same THE END IS NEAR sandwich board wearing record labels that believe that an artist vision and creation comes only second to the business portion of the model. Well..more like a pyramid. These companies provide an endless supply of music and content but it is truly at the cost of the artists and creators as they receive less and less money each fiscal quarter as earnings and user acquisitions continue to grow.
Before you go stock up on duct tape and water and descend to your underground bomb shelter…
There is good news. THE END IS NOT NEAR.
In fact the future is very bright, thanks to companies like Earbits who’s new mobile app releasing today, is the best piece of artist mobilization and monetization since Ford invented the conversion van.
A very cool feature of the Earbits app, that I really feel like they nailed is the “Discovery Level”. While Earbits analyzes a user’s music stored on their device, the app then makes recommendations from over 400 hand-curated genre, mood and activity channels, and intelligently blends users’ own music into the channels to give listeners familiar music with up to 100% music discovery.
Earbits is revolutionizing the music industry by converting the streaming world to a social currency. Encouraging it’s users to share content and connect audiences over social media of their favorite groups that as result directly puts the money back directly into the artist’s pocket.
How does the Earbits social currency model really work?
Listeners use the app’s social currency, Groovies, to trade artist-friendly actions for on-demand listening. The company has said that it has plans to incorporate the currency into more aspects of the service, encouraging users to buy concert tickets, merchandise and more.
The Earbits mobile app is 100% ad, commercial and subscription free, instead offering content owners tools and features designed to connect directly with, and monetize, the listening audience.
And with over 300,000 registered listeners and 14,000 high quality artists we feel we might be onto something BIG.
So the next time you feel like you’re climbing an uphill battle as an artist, feeling like the dream of being a sustainable artist went the way of the dodo bird, or the parachute pants, think again!
Earbits mission is to give that artist back their dream of making a livable wage with their art and expressive creative endowment.
Just know.. at least someone is.
Want to see what the future of music streaming looks like?