And he told me precisely: that super amazing cookbook that I truly loved, which at the time retailed for $50 and had won every award imaginable, cost $3.83 per book to print, shrink wrap, and ship to the US. I thought he must be mistaken and I said so.
Why We Are Self Publishing the Aviary Cookbook - Lessons From the Alinea Book.
nick kokonas
32726

Well if that isn’t a pot/kettle situation…