EASE Technology Solutions: Why should a company outsource social media marketing?

These days, social media is becoming a huge trend in the marketing strategies of businesses and its benefits are becoming hard to ignore. Hubspot.com indicated that 92% of marketers say that their social media efforts have achieved more publicity for their business, while 80% of marketers agreed that their social media efforts has increased the traffic of their website.

Here are some benefits a business would gain if they improved their social media marketing:

  1. Audience Insights

The key to success for every business is to know and understand what their customers need. Through the help of social media, it becomes easier than ever since social networks allow them to see what their customers are talking about, giving them the advantage to acquire information that will give them the ‘pulse’ of their prospective customers.

2. Customer Service

Nowadays, customers want to be assured that once they need help on the product or service that they availed or going to avail, they will get responses immediately. Due to the existence of social media, customers now prefer to voice out their concerns on its different platforms, and it will also allow the business to answer their queries where the other customers can access it easily.

3. Increased Website Traffic and Enhanced SEO ranking

If a business is sharing content on social media, they are giving the users a reason to visit their website. By adding the use of social media in a marketing plan, businesses are leading users (which could be both loyal and potential customers) to their website that could result in higher traffic and more opportunities to promote the company’s product and services. Additionally, if businesses continue to share their products on social media, they are sending out a brand signal that speaks of their business’ legitimacy and credibility. This gives them higher ranks on the different search engines.

4. Cost-efficient

If a business is looking for ways to cut their marketing costs, they could always use the different platforms of social media. Even if it is free, it is still an effective way to promote the brand to the customers.

Meanwhile, if it has advantages, it also has its disadvantages. For example, since it is much easier for a customer to voice out his opinion, if not monitored regularly, it could cause bad publicity for the company. That’s why it is important to have a dedicated customer service that will monitor posts and comments.

In this case, outsourcing the area of social media marketing could be a very good idea since monitoring different social media platforms is proven to be quite tedious. Outsourcing the area of social media marketing mean that the business have the added advantage to stay on top of the game since professionals are the one who is taking care of the company’s different campaign in social media.

With the help of outsourcing, the company could make sure their message is going out, their customers’ queries are being attended to, and that they are gaining more followers and audience.

With the help of EASE Technology Solutions, who have highly skilled individual as personnel, their clients could be sure that their campaign on the different social media platforms would get to their customers that can contribute for their businesses to grow.


Originally published at easetechsoln.livejournal.com.