What Does a Social Media Virtual Assistant Do?

Traditional marketing channels like print and television ads typically require a larger investment in both budget and staffing. If you’re a solopreneur or a small business owner, you may find that these channels can be challenging to participate in. Having limited resources and smaller teams can make it difficult to keep up with big companies that have both deeper pockets and large marketing departments.

However, these resource limitations shouldn’t hold small and midsize businesses (SMEs) back. There are other ways to get your brand’s story out there: word-of-mouth marketing, community-building, and, of course, social media are just a few.

When it comes to appreciating how social media has changed the game for businesses, Chew says it best: “By connecting people, by giving people the window to discover, we have given many small businesses… a voice that they would never otherwise have.” In many ways, the rise of social media has been beneficial for SMEs. It has created an arena where small businesses can co-exist or even compete with larger corporations.

This relatively new way to market a brand offers fewer barriers to entry. At the very least, all you need is an internet connection, a smartphone, and an excellent understanding of your brand and your target audience. Big production and advertising budgets may be nice to have but are completely optional. This approach has been true for a lot of small business owners, and with the help of a social media virtual assistant (VA), it could be true for your business, too!

You may be asking yourself, “What does a social media virtual assistant do, exactly?” Keep reading to discover how social media VAs can help you unlock the benefits of digital marketing and more!

What is a virtual assistant, and why should I hire one?

Thanks to technology, remote work has become a viable work option for professionals worldwide. This setup offers flexibility for both employers and employees and has brought about the rise of the virtual staffing industry.

What is virtual staffing, you ask? Simply put, it’s the practice of hiring virtual assistants or VAs. A virtual assistant (not to be confused with Alexa or Siri) is a skilled knowledge worker who works from the comfort of their own home or remote office. These days, there are millions of virtual assistants with diverse skills and experiences who help businesses from wherever they are in the world. You’ll find that the VA pool is rich with talent who can take on everything from routine tasks like administrative work and bookkeeping or more technical ones like video editing or website development.

Now that you know what a virtual assistant is, here’s why hiring one should be your next business move:

It’s more cost-effective than hiring in-house staff.

One of the most important considerations business owners may have when making decisions is the cost. The same goes for staffing decisions, as expenses associated with hiring in-office staff can be overwhelming. This can even force some owners to delay growing their team and instead take on more tasks.

With VA staffing, you can get the help you need without shouldering staggering overhead costs. You can save your business from spending on costs like travel allowances, equipment costs, and more. Plus, virtual assistants’ hourly rates are considerably lower than the salaries of US-based talents. This means that by hiring a VA, you get similar support at a fraction of the cost of hiring in-office employees. Not a bad deal, right?

Curious about how cost-effective remote staffing can be? Schedule a free consultation call with our Growth Experts today!

You gain access to a global talent pool.

According to Steve Jobs, “In order to do things well that can’t be done by one person, you must find extraordinary people.” To create a sustainably successful business, you need to find the right people to help you. However, when you’re limited to your local talent pool, finding candidates with the skills you need can be a challenge.

Fortunately, with virtual staffing, keeping yourself within city or state lines is a thing of the past. You’re more free to focus on skills and experience above anything else, allowing you to find a social media virtual assistant with the specialized expertise and qualities your business requires.