How to increase Android app revenue?

iOS and Android are the most widespread and constantly contrasted platforms. The question arises though, what platform is better for every particular purpose and why? When to make a choice in favor of iOS and why sometimes Android version is a much better option? How to succeed developing a paid app for Android?

  1. Android vs iOS development: comparison
  2. Why choose Android?
  3. Android app revenue model: best practises
  4. How to increase Android app revenue?
  5. Statistics

Android vs iOS development:

1. Android apps take more time and money for their development

It is due to Android fragmentation and system release cycles. Simply put, Android fragmentation means that developers have to deal with versatile devices, screen sizes and performance levels, the peculiarities that one Android app has to combine in order to survive on the market. As a result, developing an Android app is more time-consuming and more challenging for the developers. Android apps even have 40% more code comparing to iOS.

2. Adoption rates

The release cycles mean the adoption rate and a demand for newer versions. iOS has higher adoption rates, so the developing team can totally give up the older versions and concentrate on creating new ones. The Android though has to support all old versions and devices simultaneously.

3. Customers willing to pay

This problem has been discussed many times. App developers have to admit that paid applications are being bought better on Apple App Store than on Google Play. Still it doesn’t mean that there are no ways to benefit and we’ll tell about them further.

From this point of view, iOS application often may be easier and faster to develop. It is a better choice if it is only a start, you want to have clear feedback and some immediate return on investments. Yet if you want to grasp a bigger circle of users, you definitely have to turn to Android.

However, mind your initial goals and audience — the main things you should focus on. To reach the widest audience coverage and have a maximum number of customers you’ll definitely need to develop for both platforms.

Why still Android?

Continue reading >>

Read also:

  • Android app revenue model
  • How to increase your Android app revenue: practical steps