Richard EastesinSurprise Marketing$1 Impromptu SurpriseDavid Houston noticed a sign out the front of a car wash spruiking “Cheap Tuesday $15.” About half price. He took the offer. HOLD UP. HOLD…Mar 4, 2015Mar 4, 2015
Richard EastesinSurprise MarketingSurprise ResponsibilityWayne Fowler says he was impressed with how front line staff were allowed to take full responsibility for customer service. He shares the…Mar 4, 2015Mar 4, 2015
Richard EastesinSurprise MarketingYour email marketing is spamDon’t look at me that way! I didn’t personally call it spam. I’m just saying what most customers are saying. 96% of email marketing is…Feb 25, 2015Feb 25, 2015
Richard EastesinSurprise MarketingTime for a VinoNaked Wines, an online wine shop in Australia sent their new customer, Kirsty a little something something in the mail. I’ll let Kirsty…Feb 24, 2015Feb 24, 2015
Richard EastesinSurprise MarketingAn Unreal surprise when subscription endsRichard enjoys making games as a hobby. He subscribed to Unreal Engine game development engine for $20 a month. It’s some of the best…Feb 16, 2015Feb 16, 2015
Richard EastesinSurprise MarketingUber SurpriseUber understands surprise marketing.Feb 16, 2015Feb 16, 2015
Richard EastesinSurprise MarketingExtreme Customer ServiceSurprise Marketing can happen in every aspect of a business. Including customer service! Fastcocreate.com has some brilliant examples hereJan 27, 2015Jan 27, 2015
Richard EastesinSurprise MarketingFree CupcakeA coffee shop promoted a free cupcake with every coffee with a sign out the front. It kinda worked. Some people bought a coffee to get a…Jan 27, 2015Jan 27, 2015