Think About Your Online Reputation & Social Media As One in The Same
Social media has become a major part of every stage journey somebody takes before deciding on if your business is worthy. Unfortunately, there are still plenty of businesses, business owners, and marketers in particular that are not taking advantage of all that social media has to offer. A key benefit of social media is that it can be a tremendous way to manage your online reputation. To get started, I want to share with you 7 ways you can think about reputation management and social media as one in the same. With this tips, you can jumpstart your online reputation and visibility through the power of social media.
7 Ways social media & reputation management compliment one another
1 | Get customers to share reviews & experiences
This can be a simple and gentle reminder/request, such as “Did we exceed your expectations today? Please share your positive experience on Facebook!” Make it whichever platform you wish.
You can place this on a web page or on your marketing materials. Many customers are quick to share a negative comment or experience, but most don’t think about voicing appreciation or offering compliments for a job well done. It’s important to note that this works best if you do it in advance of negative reviews. Simply, don’t want until there’s a problem before you begin working on your reputation.
2 | Connect with consumers & solve problems
This can demonstrate how your business is adding value to their lives. As mentioned, many large companies have created special social media accounts specifically to address consumer complaints. When customers see that you care and are working to have a positive effect on their lives, it can be quite a boost to your online reputation.
3 | Find creative ways to tell your story
One of the best ways to do this is with creating compelling content. You can give consumers a more personal connection with your business by revealing your history (mistakes and all). You can also use real-life examples of how your product/service has helped someone. Remember to use a friendly, conversational tone. This will humanize your business and allow you to better relate to consumers, which will enable you to jump ahead of your competitors who fall short of this.
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