Maybe it’s time we do what Jony does and focus on the things we probably can’t directly put a number on at the moment, or discern from a testimonial in a user test?
The Jony Ive Principle
Daniel Rakhamimov
1.2K46

I agree with this. At our most primal level we are emotional beings before rational. When you hit the heart you tap into the most sacred space that shapes our decision making.

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